Home > Courses > MUSEUM METHODS | Elizabeth Kryder-Reid

Modules: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | Exercises: | 1 | 2 | 3 |4 | 5 | 6 | 7 | 8 |
Assignments: | 1 | 2 | Handouts: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 |
Bibliographies:| 1 | 2 | 3 | 4 | 5 | 6 |        Syllabus

Select Bibliography of Marketing, Public Relations, and Fund Raising for Museums

Bonk, Kathy and Henry Griggs and Emily Tynes
The Jossey-Bass Guide To Strategic Communications For Nonprofits. (California: Jossey-Bass Publishers, 1999)

McLean, Fiona
Marketing the Museum. (London and New York: Rutledge, 1997)

Neil Kotler, Neil and Philip Kotler
Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources (California: Jossey-Bass, 1998)

Nicolais, Susan, ed.
Membership Marketing (American Society of Association Executives, 2000)

Runyard, Sue and Ylva French
The Marketing & Public Relations Handbook For Museums, Galleries & Heritage Attractions. California: Altamira Press,1999)

Rosso, Henry A. and Associates
Achieving Excellence in Fund Raising: A Comprehensive Guide to Principles, Strategies, and Methods, (Jossey-Bass, 1991)

Taking Charge of Your Museum’s Public Relations Destiny. Resource Report
(Washington, DC: American Association of Museums, 1990)

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© 2003 MATRIX
Project Director: Anne Pyburn
Indiana University Bloomington