Degrees, Majors, and Certificates
Athletic Administration/Sport Management
Athletic administration and sport management involve applying marketing and communication concepts as well as the management principles of planning, organizing, leading, and directing to the unique industry of commercial sport. Emphasis is placed on the production, facilitation, promotion, and organization of sport products and services. Because the $213 billion sport industry demands sport communicators, marketers, administrators, and managers with a specialized combination of functional business and sport management skills, the Athletic Administration and Sport Marketing and Management Programs at IU are intended to serve students who have a desire to be involved in any aspect of the commercial sport-related enterprise.
Special Opportunities
Students enrolled in either the Athletic Administration Program or Sport Management Program have the opportunity to specialize in one of three areas: administration, sport marketing, or sport communication. Students—who may select more than one area in which to specialize—gain theoretical perspectives and practical application from diverse faculty trained in sport history, sport management, sport communication, and sport marketing. The five full-time faculty members share real-world expertise and research opportunities with the students.
Careers
Majors in athletic administration and sport marketing and management are prepared to enter the many areas of the multifaceted sport industry. These areas include careers in sport media and sports information (i.e., media relations, public relations, advertising sales), professional sport management (i.e., promotions, concessions, ticketing, operations, human resource management), event and facility management and marketing, collegiate and interscholastic athletic administration (i.e., compliance, fundraising, academic counseling, facilities), and marketing and sales (i.e., retailing, telemarketing, promotions, entrepreneurship, sponsorship).
Additional Information
Additional information about this degree can be found at the Department of Kinesiology Sport Management page.
Degree Program
Master of Science in Kinesiology
For more information, contact:
Department of Kinesiology
School of Health, Physical Education, and Recreation
Indiana University
HPER 112
1025 E. Seventh Street
Bloomington, IN 47401-7109
Phone: (812) 855-5523
E-mail:
