Degrees, Majors, and Certificates
Sport Marketing and Management
The IU Sport Marketing and Management Program, which began in 1985, is recognized as one of the top programs of its kind in the United States. Students from across the country seek to gain admission to this competitive program. The major uses an interdisciplinary approach that includes foundation courses in both sport and business. In addition to completing a broad core of professional sport courses (in law, marketing, management, psychology, and finance), students complete a minimum of 24 credit hours of course work from the Kelley School of Business, completing the minor and/or the Business Foundations Certificate. Students gain strong preparation and skills in marketing, media relations, event planning/management, public relations, computers, and business organizational structures.
Special Opportunities
Majors are required to complete a practicum or internship experience and most often complete several varied experiences prior to graduation. The Association of Student Sport Management Professionals plays an active role in locating internships and employment opportunities for majors. The Kinesiology Student Services Office provides expert advising and career services for students. Faculty and instructors work closely with students to assist them in actively preparing for employment opportunities.
Careers
Employment opportunities are directed to the fields of professional sports, amateur sports, and intercollegiate sports. Graduates have been employed in professional athletics/franchise management, college athletics, corporation fitness/health club management, facility operations, corporate sport marketing/public relations, event marketing and management, and media relations. In addition, students are prepared for careers in sports equipment sales and any positions that require good communication, marketing, and management skills. Many students seek immediate admission to graduate programs in law or sports administration.
Degree Programs
Bachelor of Science in Kinesiology
For more information, contact:
Department of Kinesiology
School of Health, Physical Education, and Recreation
Indiana University
HPER 112
1025 E. Seventh Street
Bloomington, IN 47405-7109
Phone: (812) 855-5523
E-mail:
