Sport Management, Sport Marketing, and Sport Communication Doctoral Students
Overview
Biographies
Won-Youl Bae
Bae is completing his first year as a doctoral student in Sport Marketing and Sport Management at Indiana University. Bae graduated from Dan Kook University in Korea with his bachelor’s degree in Japanese Literature, and received his another bachelor’s degree in Marketing at the University of Utah. Bae was a student-athlete in Korea. He played basketball at Dan Kook University (Div. I conference) and received a full athletic scholarship for four years. Earning a master’s degree in Sport Administration and Facility Management at Ohio University, Bae completed an internship at the United States Golf Association for 2003 U.S. Open Golf Championship (Olympia Fields, Illinois). He is teaching golf and basketball classes as an Adjunct Instructor at Indiana University. Bae’s main academic research interest areas include sport marketing, sport management, and sport agency specifically focusing on the LPGA marketing and golf fan motivation. Currently, he is studying to analyze the reasons why Korean female golfers have been successful in securing such a dominant position on the LPGA Tour. Bae is researching with Dr. Pedersen who is the program of study chair and academic advisor for Bae. Furthermore, Bae is a basketball agent for the Korean Professional Basketball League. He is representing about 15 American players to help them to make a contract with Korean, Chinese, European, and East Asian teams. Bae was married to Ji-Soo Lee and have two adorable children, Rachel and Timothy.
Research Areas: Sport Marketing, Sport Management, Sport Agency, Professional Golf
Program of Study Chair: Dr. Paul M. PedersenEmail: wbae@indiana.edu
Brewer graduated with baccalaureate degrees in mechanical engineering and environmental health from Purdue University (1994). Next, Brewer worked for 5 years as an environmental manager in Michigan and Indiana before earning an MBA from the Kelley School at Indiana University (2001). Currently, he is completing a PhD in Human Performance (Sport Economics and Finance) from IU, with a research interest at the confluence of image, competition, and value. Brewer’s case study with Qiwei Huang on sport communication effects and value is scheduled for publication in the International Journal of Sport Communication (2008). Prior to entering the doctoral program Brewer accrued more than 6 years of professional financial consulting experience, and testified as an economic expert in the Federal Court system and the Indiana State Court system. Brewer has taught MBA courses in finance at Butler University, economics and strategy courses at the Kelley School, and valuation seminars at the Indiana CPA Society.
Research Area: Confluence of Image, Competition, and Value
Program of Study Chair: Dr. Paul M. Pedersen
Email: rybrewer@indiana.edu
Sydney Hosey
After completing her master’s degree in Sport Management at Indiana University, Hosey is currently a first year Ph.D. student in the Kinesiology department studying Sport Marketing and Sport Management. Prior to becoming a Hoosier, Hosey graduated from Western Kentucky University with a bachelor’s degree in Business Marketing. While attending WKU, Hosey was a four-year member of the varsity swim team and competed in the 2000 U.S. Olympic Swimming Trials. After completing her undergraduate degree, Hosey worked as an assistant swim coach at Colgate University, a Division I institution in Hamilton, NY from 2003 until 2006. Currently, her research interests include examining the correlation of culture’s effects on perception specifically through different marketing techniques. Hosey is married to Kieran Hosey and enjoys outdoor activities, traveling, watching collegiate football and basketball, and spending time with family, friends and her two dogs, Summit and Pierce.
Research Areas: Culture’s Effects on Perception through Marketing Techniques
Program of Study Chair: Dr. Kimberly S. Miloch
Email: shosey@indiana.edu
Sanghak Lee
Lee is a first year PhD student in the Sport Management and Sport Marketing program at Indiana University. He graduated from HanKuk Aviation University in Korea with his bachelor’s in Business Administration (1996) and M.B.A. in Marketing (1999). Lee worked as Promotion Account Executive for TBWA Korea for five years. There, he planned and executed various promotional events including the SK Telecom Open, one of the major men’s professional golf tournaments in Korea. He also planned and managed the BAT GT Championship, the biggest auto racing series in Korea, for British American Tobacco Korea. Upon arrival in the United States, Lee has written several articles on auto races in the U.S. for a Korean auto racing magazine. Lee’s research interests focus on marketing strategies, especially endorsement, sponsorship, and pricing, in the sporting goods industry. He loves to go to hiking with his wife and two daughters around Griffy Lake and Brown County State Park in his free time. He also enjoys playing video games.
Research Areas: Marketing Strategies, Endorsements and Sponsorships, Sporting Goods Industry
Program of Chair: Dr. Paul M. Pedersen
E-mail: Lee74@indiana.edu
Woo Young Lee
Lee graduated from Seoul National University in Korea with his bachelor’s (1998) and master’s degree (2000) in Physical Education and Sport Sociology respectively. Lee played handball during his undergraduate years and led his team to the national championship as a captain. Also, Lee was awarded with a merit-based scholarship covering his entire undergraduate and graduate years. Lee has acquired several teaching licenses including skiing, golfing, tennis, and swimming licenses. He has taught activity classes in Seoul National University and the University of Maryland for 7 years. Lee’s primary research interest involves the relationship between optimum stimulation level (OSL) and sport consumer behavior. Based upon this paradigm, Lee has investigated interrelationship between certain types of personality trait and risky sports participation, media consumption of risky sports, and fantasy sports league using quantitative research methods. Furthermore, Woo has presented his research several times in conferences associated with the Association of Consumer Research (ACR) and the North American Society for Sport Management (NASSM). Lee is researching with Dr. Fielding who is the program of study chair and academic advisor for Lee. Recently, he also works as a researcher for Seoul Olympic Sports Promotion Foundation.
Research area: marketing of risky sports, fantasy sports league, sport media, consumer psychology
Program of Study Chair: Dr. Larry Fielding
Email : leewoo@indiana.edu
Martin is beginning his first year as a Ph.D. student in the Sport Management and Sport Communication program at Indiana University (IU). Prior to pursuing his doctorate, Martin was employed for seven years under the umbrella of Academic Support and Diversity (ADS) at IU. In his role with ADS, Martin helped to serve first generation college students, underserved/under-serviced student populations and was a liaison to the IU Athletic Department. Recently, Martin was awarded a fellowship by the Groups Student Support Services Program to pursue his doctorate in Sport Communication and continue his work with under-serviced demographics at IU. Additionally, Martin has taught activity courses in the School of Health, Physical Education, and Recreation (HPER) and is currently an adjunct professional for E111 and E119. He intends to focus his research on athletes and their perception of mass media. In his free time, Martin enjoys reading, exercising, and watching and attending sporting events.
Research Areas: Athletes and their perception of mass media, media portrayals of athletes, and the presence of athletes as sport commentators, sport print journalist and on-air sport personalities
Program of Study Chair: Dr. Choonghoon Lim
Email: tygmarti@indiana.edu
McNary is completing her second year as a doctoral student and also serves as an instructor in sport marketing and sport management at Indiana University. She is the Manager of Operations with The President’s Challenge, a national physical activity and fitness awards program located on the Indiana University campus. McNary received her bachelor’s degree in Sport Management from the University of Illinois-Champaign. After finishing her undergraduate coursework, she completed an internship at the Student Recreation Center at Arizona State University (Tempe, Arizona, USA). Earning a master’s degree in Sport Marketing at Indiana University, McNary went on to work at The University of Texas-San Antonio Recreation Center as a Facility Coordinator. Pursuing a passion for teaching and education, McNary spent a year teaching kinesiology courses at Northwest Vista College (San Antonio, Texas, USA). Her main scholarly areas of interest include sport management, sport marketing, and sport communication specifically focusing on portrayals of race, gender, type of sport and ethics in youth sport, marketing and sponsorship in youth sport, and the history, marketing and promotion of women in sport. McNary enjoys traveling, volunteering as a reading mentor, running and working out, Ashtanga yoga, and watching and playing basketball and tennis.
Research Areas: Sport Management, Sport Marketing, Sport Communication
Program of Study Advisor: Dr. Paul M. Pedersen
Email: emcnary@indiana.edu
Rodenberg is a first year doctoral student at Indiana University and also serves as an Associate Instructor. His teaching and research interests center around the intersection between sports and the law. Immediately prior to entering academia, Rodenberg served as Associate General Counsel at sports marketing giant Octagon in Washington, DC. Before that, he was an associate attorney at Keller Rohrback LLP in Seattle, Washington. Rodenberg earned his law degree from the University of Washington in 2000 and his undergraduate degree from Creighton University in 1997. During law school, he was fortunate to land a number of interesting legal internships. Such internships included short-term legal positions with the ATP, Octagon, and Nike. In addition, he served as a researcher for Professor Robert Aronson, assisted The Honorable Charles Mertel as a judicial extern, and worked as a summer associate at Keller Rohrback LLP. He has published a number of sports-related articles in journals such as the Tulane Sports Lawyers Journal, the Texas Review of Entertainment and Sports Law, and the Marquette Sports Law Review. As a teaching tool, he uses a sports-related legal blog to disseminate information to his students (www.sportslawprofessor.com). His speaking engagements have included presentations at the annual conferences for both the Sports Lawyers Association and the National Sports Law Institute. Rodenberg’s bar memberships include the Washington State Bar Association and the United States Supreme Court. Rodenberg got married in October 2007 and enjoys playing tennis in his spare time.
RESEARCH AREA: Sports Law
PROGRAM OF STUDY CHAIR: Dr. Kimberly S. Miloch
IU EMAIL ADDRESS: rmrodenb@indiana.edu
Scott graduated Cum Laude from Wilmington College with a Bachelor’s degree in Communications, where he served as video coordinator for the Wilmington College football program. Scott has also completed a master’s degree in Sport Management from Indiana University. He now enters his first year as a Ph.D. student in the Sport Marketing and Sport Management program at Indiana University. He has taught both undergraduate and graduate-level Sport Management courses at Indiana University. His main research interests are Managerial Leadership and Diversity in the Sport Management field. Scott’s Doctoral Thesis topic will investigate the hiring tendencies of NCAA Division I university athletic directors. His professional goals include teaching at the college level, as well as consulting with both college and professional sports organizations in the areas of player development, life skills, and freshman/rookie orientation programs. During his free time, Scott enjoys spending time with friends and family, reading, weight-lifting, playing acoustic guitar, and watching college football.
Research Areas: Managerial Leadership and Diversity in Sport Management
Program of Study Chair: Dr. Gary Sailes
Email: scottap@indiana.edu
Katie Shea
Katie Shea is a doctoral student in Sport Management and Sport Communication, and is currently an Associate Instructor in the Kinesiology Department. Shea graduated from the University of Wisconsin-Madison with her bachelor’s degree in Political Science and competed on the Badgers’ Rowing Team. After graduating from UW-Madison, Shea started working in sales and then decided to return to the academic environment, this time as a teacher and rowing coach at Tampa Preparatory School. After her experience of teaching and coaching, she decided to continue her interest in education at the collegiate level. Shea teaches “Issues in Intercollegiate Athletics” at Indiana University and is pursuing her research on the administration of universities, focusing specifically on a university’s management of the athletic department. Also, Shea is currently researching the impact of winning a national title in women’s sports on prospective students’ decision to attend an institution of higher education. During her spare time, Shea enjoys watching professional and collegiate sports, working out and travelling.
Research Areas: University Administration and the Athletic Department; NCAA and Managing Intercollegiate Athletics; Equity in Sport.
Doctoral Dissertation: The Division-I University’s Administration of the Athletic Department.
Doctoral Dissertation: Dr. Lawrence W. Fielding
Email: keshea@indiana.edu
Suh is a first year Ph.D. student in the area of Sport Management and Sport Marketing at Indiana University. His research interests focus on how the new media, especially the internet, affects the sport industry. More specifically, he is interested in consumer behavior toward new media content such as fantasy sports and sports video games and service quality in sport web sites and the sport industry. Suh received his bachelor’s degree in mechanical engineering and business administration as a double major at Sung Kyun Kwan University in Korea and he graduated with master’s degree in Sport Management from Florida State University. While earning his master’s degree, he completed an internship at Seminole Athletics Marketing at FSU. Suh’s future goal is to teach at the university level while pursuing various research interests. In his free time he enjoys playing golf and baseball, reading, and spending time with friends. Currently, he also works as a volleyball agent for the Korean Professional Volleyball League.
RESEARCH AREAS: New Media, Consumer Behavior, Fantasy Sports, Sports Video Games, Service Quality
PROGRAM OF STUDY CHAIR: Dr. Kimberly S. Miloch
IU EMAIL ADDRESS: yosuh@indiana.edu
Williams is a first year PHD student and faculty member in the Department of Kinesiology. In addition, he is the Owner and Founder of Black Health and Fitness.com, and the Minority Recruitment and Retention Coordinator for the Department of Kinesiology. He received his Bachelor’s of Science degree in Kinesiology/Sport Communications from South Carolina State University and a Master’s of Science Degree in Athletic Administration from Indiana University. As a Certified Personal Trainer with the National Academy of Sport Medicine, he coordinates yearly events and consults numerous organizations about the marketing, benefits, and consumption of sports and fitness within diverse populations.
RESEARCH AREAS: Fitness Marketing; Advertising and Consumption through Video Gaming; Public Relations
PROGRAM OF STUDY CHAIR: Dr. Kimberly S. Miloch
EMAIL ADDRESS: aw22@indiana.edu
Publications
Brewer, R. et al. (2008). Improving communication effects and value in professional soccer: An analysis of the Chinese Super League. International Journal of Sport Communication, 1(1), 108-121.
Clavio, G. et al. (In Press) Communicating with consumers through video games: An analysis of brand development within the video gaming segment of the sport industry. International Journal of Sport Marketing and Sponsorship.
Clavio, G. et al. (In Press). Agenda setting in minor league hockey: A strategic justification and practical guide. International Journal of Sport Management and Marketing.
Clavio, G. et al. (2007). Analyzing the connection between the print and broadcast properties of ESPN: An investigation of the alignment of editorial written and photographic coverage in ESPN The Magazine with ESPN's broadcasting rights. International Journal of Sport Management, 8(1), 95-114.
Clavio, G. et al. (2007). Communicating in crisis: A case study of media management and its marketing implications. Book of Papers from the Sport Marketing Association’s 4th Annual Conference. Morgantown, WV: Fitness Information Technology.
Clavio, G. et al. (2007). Investigating the coverage provided to males and females in a comparable sport: A content analysis of the written and photographic attention given to interscholastic athletics by the print media. Applied Research in Coaching and Athletics Annual, 22, 97-125.
Eagleman, A.N. (In Press). Sport brand profile: The National Hot Rod Association. In J. Lee (Ed.), Branding in sport. Durham, NC: Carolina Academic Press.
Eagleman, A.N. et al. (2007). Communicating in crisis. In J. James (Ed.), Sport Marketing Across the Spectrum: Research from Emerging, Developing, and Established Scholars. Morgantown, WV: Fitness Information Technology.
Eagleman, A.N. et al. (2007). An analysis of the coverage (and promotion) of females and males in ESPN The Magazine. Women’s Sports Foundation.
Geurin, A.N. et al. (2007). A content analysis of the coverage given to boys and girls high school basketball. American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) 2007 National Convention and Exposition. Research Quarterly for Exercise and Sport, 78 (1), A115-A116.
Lee, S.H. (In Press). 나스카, 그 성공의 비밀 [NASCAR: Its secrets of success]. MBC motor sport 2008 yearbook.
Lee, S.H. (2007). 미국 모터스포츠의 경제효과 분석 [Analyzing economic effects of the Indianapolis Motor Speedway]. MBC Motor Sport 2007 Yearbook, 12, 86-93.
McNary, E. (2007). [Review of book Contemporary sport management]. Sport Management and Related Topics Journal, 4 (1), 91-94.
Rodenberg, R. (In Press). Book review: The legal analyst. Marquette Sports Law Review.
Rodenberg, R. (2008). Fantasy sports league players have reason to rejoice. Sport & Recreation Law Association Newsletter, 15(1), 2-4.
McNary, E. et al. (In Press). The written and photographic coverage of sports in a youth magazine: A content analysis of Sports Illustrated for Kids (SIK). The Journal of Youth Sports.
Presentations
Doctoral Presentations (2008)
Bae, W. et al. (2008, April). Examining website attitudes in intercollegiate athletics: An analysis of the service quality, fan identification, and customer satisfaction in college sports on the Internet. College Sport Research Institute Scholarly Conference on College Sport. Memphis, TN.
Won-Youl Bae
Brewer, R. (2008, April). Social and economic effects of subscription-based collegiate athletics media networks. College Sport Research Institute Scholarly Conference on College Sport. Memphis, TN.
Ryan BrewerEagleman, A.N. et al. (2008, March). Gender, race, and nationality: An examination of print media coverage of the 2006 Winter Olympics. Heilbronn Business School Sport Management Workshop: Targeting the International Audience. Heilbronn, Germany.
Andrea EaglemanHosey, S.E. et al (2008, May). The celebrity athlete endorser: A theoretical examination of inter-related theories. North American Society for Sport Management (NASSM) Conference. Toronto, Ontario, Canada.
Sydney HoseyHosey, S.E. et al. (2008, April). The influence of NCAA Men’s Basketball Final Four appearances on application and enrollment rates. College Sport Research Institute Scholarly Conference on College Sport. Memphis, TN.
Hosey, S.E. (2008, March). Changes in university application and enrollment rates subsequent to a NCAA Men’s Basketball Championship. Women in Science Research Conference. Bloomington, IN.
Lee, S.H. et al. (2008, May). The celebrity athlete endorser: a theoretical examination of inter-related theories. 2008 North American Society for Sport Management (NASSM) Conference. Toronto, Ontario, Canada.
Sanghok LeeLee, S.H. (2008, April). Margins of victory, spectator emotion levels, and sponsorship effects in intercollegiate basketball. College Sport Research Institute Scholarly Conference on College Sport. Memphis, TN.
Lee, W. et al. (2008, May). Marketing of risky sports: Modeling the role of emotion in service trial using an artificial climbing wall. North American Society for Sport Management (NASSM) Conference. Toronto, Ontario, Canada.
Woo Young LeeLee, W. et al. (2008, May). How confident are you to win your fantasy league?: Exploring the antecedents and outcomes of winning expectancy. North American Society for Sport Management (NASSM) Conference. Toronto, Ontario, Canada.
Lee, W. et al. (2008, April). Stress buffers as a moderator variable on job stress and organizational commitment relationship among college sport organization employees. College Sport Research Institute Scholarly Conference on College Sport. Memphis, TN.
Martin, T. et al. (2008, May). The celebrity athlete endorser: a theoretical examination of inter-related theories. North American Society for Sport Management. Toronto, Ontario, Canada.
Ty MartinMartin, T. et al. (2008, April). The influence of NCAA Men’s Basketball Final Four appearances on application and enrollment rates. College Sport Research Institute Scholarly Conference on College Sport. Memphis, TN.
McNary, E. (2008, April). The written and photographic coverage of sports in a youth magazine and impacts on gender. American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) 2008 National Convention. Ft. Worth, TX.
Erin L. McNaryMcNary, E. et al. (2008, March). Gender, race, and nationality: An examination of print media coverage of the 2006 Winter Olympics. Heilbronn Business School Sport Management Workshop: Targeting the International Audience. Heilbronn, Germany.
Rodenberg, R. (2008, April). NCAA rule enforcement after U.S. Department of Education vs. NCAA: Will there be a chilling effect on the self-reporting of violations? College Sport Research Institute Scholarly Conference on College Sport. Memphis, TN.
Ryan RodenbergRodenberg, R. et al. (2008, April). College basketball's virtual three point play: Officially licensed video games, NCAA rules, and student-athlete's statutory and common law right of publicity. College Sport Research Institute Scholarly Conference on College Sport. Memphis, TN.
Ryan RodenbergSuh, Y. et al. (2008, May). What psychological factors underline in fantasy sports participants: Uses and gratifications and sport fan motivation inquiry. North American Society for Sport Management (NASSM) Conference. Toronto, Ontario, Canada.
Young Ik Suh
Suh, Y. et al. (2008. April). Examining website attitudes in intercollegiate athletics: An analysis of the service quality, fan identification, and customer satisfaction in college sports on the Internet. College Sport Research Institute Scholarly Conference on College Sport. Memphis, TN.
Williams, A. et al. (2008, May). Physical Activity: The Anecdote for Childhood Obesity. AIHTI Obesity Conference. Indianapolis, IN.
Antonio WilliamsWilliams, A. et al. (2008, April). The influence of NCAA Men’s Basketball Final Four appearances on application and enrollment rates. College Sport Research Institute Scholarly Conference on College Sport. Memphis, TN.
Williams, A. et al. (2008, April). College Basketball’s Virtual Three Point Play: Officially Licensed Video Games, NCAA Rules, and Student- Athlete’s Statutory and Common Law Right of Publicity. College Sport Research Institute Scholarly Conference on College Sport. Memphis, TN.
Antonio Williams
Doctoral Presentations (2007)
Bae, W. (2007, November). From Se Ri Pak to Jin Joo Hong: Analyzing the prevalence, social implications, and marketing possibilities of Korean female golfers on the LPGA Tour. Sport Marketing Association (SMA) 5th Annual Conference. Pittsburgh, PA.
Won-Youl BaeClavio, G. et al. (2007, November). Communicating with consumers through video games: An analysis of brand development within the video gaming segment of the sport industry. Sport Marketing Association (SMA) 5th Annual Conference. Pittsburgh, PA.
Clavio Galen & Andrea EaglemanClavio, G. et al. (2007, June). Mixing the Messages? The alignment of editorial coverage in ESPN The Magazine with ESPN’s broadcast rights. 2007 North American Society for Sport Management Conference. Ft. Lauderdale, FL.
Clavio, G. et al. (2007, March). A content analysis of the coverage given to boys’ and girls’ high school basketball. American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) 2007 National Convention and Exposition. Baltimore, MD.
Clavio, G. et al. (2007, March). Facilitating, increasing, and improving media coverage for interscholastic athletics. American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) 2007 National Convention and Exposition. Baltimore, MD.
Eagleman, A.N. (2007, November). The U.S. Congressional steroid hearing: An analysis of newspaper coverage. 13th Annual Sport Management Association of Australia and New Zealand (SMAANZ) Conference. Auckland, New Zealand.
Eagleman, A.N. et al. (2007, November). Examining equity in newspaper, magazine, and web coverage of the 2006 Winter Olympics. 13th Annual Sport Management Association of Australia and New Zealand (SMAANZ) Conference. Auckland, New Zealand.
Eagleman, A.N. et al. (2007, June). Examining trends in the sport management faculty job market: A content analysis. 2007 North American Society for Sport Management Annual (NASSM) Conference. Fort Lauderdale, FL.
Eagleman, A.N. et al. (2007, March). Analyzing sport communication: An examination of article and photographic coverage. Girls and Women Rock: Celebrating 35 Years of Sport and Title IX Symposium. Cleveland, OH.
Eagleman, A.N. et al. (2007, March). Facilitating, increasing, and improving media coverage for interscholastic athletics. American Alliance for Health, Physical Education, Recreation, & Dance (AAHPERD) National Conference. Baltimore, MD.
Eagleman, A.N. et al. (2007, March). A content analysis of the coverage given to boys and girls high school basketball. American Alliance for Health, Physical Education, Recreation, & Dance (AAHPERD) National Conference. Baltimore, MD.
Eagleman, A.N. (2007, March). Investigating media coverage of female and male athletes in sport magazine articles and photographs. Indiana University Women in Science Research Day. Bloomington, IN.
Eagleman, A.N. (2007, March). Gender promotion in ESPN The Magazine: An analysis of article and photographic coverage. Indiana University Sport Colloquium II. Bloomington, IN.
Gregg, E.A. (2007, March). Biographical sketch of a female intercollegiate athletic administrator in the 1970’s. Indiana University Sport Colloquium II. Bloomington, IN.
Liz GreggGregg, E.A. et al. (2007, March). An odyssey through intercollegiate athletics: The story of Liz Ullman. Girls and Women Rock Academic & Legal Conference. Cleveland, OH.
Lee, W. et al. (2007, May). Investigating the roles of personality and demographic variables in predicting the consumption of fantasy sport leagues. North American Society for Sport Management Conference. Ft. Lauderdale, FL.
McNary, E. et al. (2007, November). Examining equity in newspaper, magazine, and web coverage of the 2006 Winter Olympics. 13th Annual Sport Management Association of Australia and New Zealand (SMAANZ) Conference. Auckland, New Zealand.
McNary, E. et al. (2007, March). Facilitating, increasing, and improving media coverage for interscholastic athletics. American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) 2007 National Convention and Exposition. Baltimore, MD.
McNary, E. et al. (2007, March). A content analysis of the coverage given to boys’ and girls’ high school basketball. American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) 2007 National Convention and Exposition. Baltimore, MD.
Pierce, D. et al. (2007, June). The need for content analysis methodology in examining student-athlete reinstatement cases. North American Society for Sport Management. Miami, FL.
David PierceWilliams, A. et al. (2007, January). Black health and fitness: Walk it out. Healthy Lifestyles Conference. Bloomington, IN.
Visit our Sport Management, Sport Marketing, and Sport Communication Doctoral Alumni page for more information about our graduates.

Bae is completing his first year as a doctoral student in Sport Marketing and Sport Management at Indiana University. Bae graduated from Dan Kook University in Korea with his bachelor’s degree in Japanese Literature, and received his another bachelor’s degree in Marketing at the University of Utah. Bae was a student-athlete in Korea. He played basketball at Dan Kook University (Div. I conference) and received a full athletic scholarship for four years. Earning a master’s degree in Sport Administration and Facility Management at Ohio University, Bae completed an internship at the United States Golf Association for 2003 U.S. Open Golf Championship (Olympia Fields, Illinois). He is teaching golf and basketball classes as an Adjunct Instructor at Indiana University. Bae’s main academic research interest areas include sport marketing, sport management, and sport agency specifically focusing on the LPGA marketing and golf fan motivation. Currently, he is studying to analyze the reasons why Korean female golfers have been successful in securing such a dominant position on the LPGA Tour. Bae is researching with Dr. Pedersen who is the program of study chair and academic advisor for Bae. Furthermore, Bae is a basketball agent for the Korean Professional Basketball League. He is representing about 15 American players to help them to make a contract with Korean, Chinese, European, and East Asian teams. Bae was married to Ji-Soo Lee and have two adorable children, Rachel and Timothy.
Brewer graduated with baccalaureate degrees in mechanical engineering and environmental health from Purdue University (1994). Next, Brewer worked for 5 years as an environmental manager in Michigan and Indiana before earning an MBA from the Kelley School at Indiana University (2001). Currently, he is completing a PhD in Human Performance (Sport Economics and Finance) from IU, with a research interest at the confluence of image, competition, and value. Brewer’s case study with Qiwei Huang on sport communication effects and value is scheduled for publication in the International Journal of Sport Communication (2008). Prior to entering the doctoral program Brewer accrued more than 6 years of professional financial consulting experience, and testified as an economic expert in the Federal Court system and the Indiana State Court system. Brewer has taught MBA courses in finance at Butler University, economics and strategy courses at the Kelley School, and valuation seminars at the Indiana CPA Society.
After completing her master’s degree in Sport Management at Indiana University, Hosey is currently a first year Ph.D. student in the Kinesiology department studying Sport Marketing and Sport Management. Prior to becoming a Hoosier, Hosey graduated from Western Kentucky University with a bachelor’s degree in Business Marketing. While attending WKU, Hosey was a four-year member of the varsity swim team and competed in the 2000 U.S. Olympic Swimming Trials. After completing her undergraduate degree, Hosey worked as an assistant swim coach at Colgate University, a Division I institution in Hamilton, NY from 2003 until 2006. Currently, her research interests include examining the correlation of culture’s effects on perception specifically through different marketing techniques. Hosey is married to Kieran Hosey and enjoys outdoor activities, traveling, watching collegiate football and basketball, and spending time with family, friends and her two dogs, Summit and Pierce.
Lee is a first year PhD student in the Sport Management and Sport Marketing program at Indiana University. He graduated from HanKuk Aviation University in Korea with his bachelor’s in Business Administration (1996) and M.B.A. in Marketing (1999). Lee worked as Promotion Account Executive for TBWA Korea for five years. There, he planned and executed various promotional events including the SK Telecom Open, one of the major men’s professional golf tournaments in Korea. He also planned and managed the BAT GT Championship, the biggest auto racing series in Korea, for British American Tobacco Korea. Upon arrival in the United States, Lee has written several articles on auto races in the U.S. for a Korean auto racing magazine. Lee’s research interests focus on marketing strategies, especially endorsement, sponsorship, and pricing, in the sporting goods industry. He loves to go to hiking with his wife and two daughters around Griffy Lake and Brown County State Park in his free time. He also enjoys playing video games.
Lee graduated from Seoul National University in Korea with his bachelor’s (1998) and master’s degree (2000) in Physical Education and Sport Sociology respectively. Lee played handball during his undergraduate years and led his team to the national championship as a captain. Also, Lee was awarded with a merit-based scholarship covering his entire undergraduate and graduate years. Lee has acquired several teaching licenses including skiing, golfing, tennis, and swimming licenses. He has taught activity classes in Seoul National University and the University of Maryland for 7 years. Lee’s primary research interest involves the relationship between optimum stimulation level (OSL) and sport consumer behavior. Based upon this paradigm, Lee has investigated interrelationship between certain types of personality trait and risky sports participation, media consumption of risky sports, and fantasy sports league using quantitative research methods. Furthermore, Woo has presented his research several times in conferences associated with the Association of Consumer Research (ACR) and the North American Society for Sport Management (NASSM). Lee is researching with Dr. Fielding who is the program of study chair and academic advisor for Lee. Recently, he also works as a researcher for Seoul Olympic Sports Promotion Foundation.
Martin is beginning his first year as a Ph.D. student in the Sport Management and Sport Communication program at Indiana University (IU). Prior to pursuing his doctorate, Martin was employed for seven years under the umbrella of Academic Support and Diversity (ADS) at IU. In his role with ADS, Martin helped to serve first generation college students, underserved/under-serviced student populations and was a liaison to the IU Athletic Department. Recently, Martin was awarded a fellowship by the Groups Student Support Services Program to pursue his doctorate in Sport Communication and continue his work with under-serviced demographics at IU. Additionally, Martin has taught activity courses in the School of Health, Physical Education, and Recreation (HPER) and is currently an adjunct professional for E111 and E119. He intends to focus his research on athletes and their perception of mass media. In his free time, Martin enjoys reading, exercising, and watching and attending sporting events.
McNary is completing her second year as a doctoral student and also serves as an instructor in sport marketing and sport management at Indiana University. She is the Manager of Operations with The President’s Challenge, a national physical activity and fitness awards program located on the Indiana University campus. McNary received her bachelor’s degree in Sport Management from the University of Illinois-Champaign. After finishing her undergraduate coursework, she completed an internship at the Student Recreation Center at Arizona State University (Tempe, Arizona, USA). Earning a master’s degree in Sport Marketing at Indiana University, McNary went on to work at The University of Texas-San Antonio Recreation Center as a Facility Coordinator. Pursuing a passion for teaching and education, McNary spent a year teaching kinesiology courses at Northwest Vista College (San Antonio, Texas, USA). Her main scholarly areas of interest include sport management, sport marketing, and sport communication specifically focusing on portrayals of race, gender, type of sport and ethics in youth sport, marketing and sponsorship in youth sport, and the history, marketing and promotion of women in sport. McNary enjoys traveling, volunteering as a reading mentor, running and working out, Ashtanga yoga, and watching and playing basketball and tennis.
Rodenberg is a first year doctoral student at Indiana University and also serves as an Associate Instructor. His teaching and research interests center around the intersection between sports and the law. Immediately prior to entering academia, Rodenberg served as Associate General Counsel at sports marketing giant Octagon in Washington, DC. Before that, he was an associate attorney at Keller Rohrback LLP in Seattle, Washington. Rodenberg earned his law degree from the University of Washington in 2000 and his undergraduate degree from Creighton University in 1997. During law school, he was fortunate to land a number of interesting legal internships. Such internships included short-term legal positions with the ATP, Octagon, and Nike. In addition, he served as a researcher for Professor Robert Aronson, assisted The Honorable Charles Mertel as a judicial extern, and worked as a summer associate at Keller Rohrback LLP. He has published a number of sports-related articles in journals such as the Tulane Sports Lawyers Journal, the Texas Review of Entertainment and Sports Law, and the Marquette Sports Law Review. As a teaching tool, he uses a sports-related legal blog to disseminate information to his students (
Scott graduated Cum Laude from Wilmington College with a Bachelor’s degree in Communications, where he served as video coordinator for the Wilmington College football program. Scott has also completed a master’s degree in Sport Management from Indiana University. He now enters his first year as a Ph.D. student in the Sport Marketing and Sport Management program at Indiana University. He has taught both undergraduate and graduate-level Sport Management courses at Indiana University. His main research interests are Managerial Leadership and Diversity in the Sport Management field. Scott’s Doctoral Thesis topic will investigate the hiring tendencies of NCAA Division I university athletic directors. His professional goals include teaching at the college level, as well as consulting with both college and professional sports organizations in the areas of player development, life skills, and freshman/rookie orientation programs. During his free time, Scott enjoys spending time with friends and family, reading, weight-lifting, playing acoustic guitar, and watching college football.
Katie Shea is a doctoral student in Sport Management and Sport Communication, and is currently an Associate Instructor in the Kinesiology Department. Shea graduated from the University of Wisconsin-Madison with her bachelor’s degree in Political Science and competed on the Badgers’ Rowing Team. After graduating from UW-Madison, Shea started working in sales and then decided to return to the academic environment, this time as a teacher and rowing coach at Tampa Preparatory School. After her experience of teaching and coaching, she decided to continue her interest in education at the collegiate level. Shea teaches “Issues in Intercollegiate Athletics” at Indiana University and is pursuing her research on the administration of universities, focusing specifically on a university’s management of the athletic department. Also, Shea is currently researching the impact of winning a national title in women’s sports on prospective students’ decision to attend an institution of higher education. During her spare time, Shea enjoys watching professional and collegiate sports, working out and travelling.
Suh is a first year Ph.D. student in the area of Sport Management and Sport Marketing at Indiana University. His research interests focus on how the new media, especially the internet, affects the sport industry. More specifically, he is interested in consumer behavior toward new media content such as fantasy sports and sports video games and service quality in sport web sites and the sport industry. Suh received his bachelor’s degree in mechanical engineering and business administration as a double major at Sung Kyun Kwan University in Korea and he graduated with master’s degree in Sport Management from Florida State University. While earning his master’s degree, he completed an internship at Seminole Athletics Marketing at FSU. Suh’s future goal is to teach at the university level while pursuing various research interests. In his free time he enjoys playing golf and baseball, reading, and spending time with friends. Currently, he also works as a volleyball agent for the Korean Professional Volleyball League.
Williams is a first year PHD student and faculty member in the Department of Kinesiology. In addition, he is the Owner and Founder of Black Health and Fitness.com, and the Minority Recruitment and Retention Coordinator for the Department of Kinesiology. He received his Bachelor’s of Science degree in Kinesiology/Sport Communications from South Carolina State University and a Master’s of Science Degree in Athletic Administration from Indiana University. As a Certified Personal Trainer with the National Academy of Sport Medicine, he coordinates yearly events and consults numerous organizations about the marketing, benefits, and consumption of sports and fitness within diverse populations.
















