Masters in Sport Management
Dr. Dick Enberg, CBS Sports Broadcaster and School of HPER alum, talks with students during 'A Conversation with Dick Enberg'
Quick Links - Masters in Sport Management
Overview
The graduate sport management program was founded in 1985 in response to a growing demand for better-qualified managers and administrators in professional and amateur sport. Since then the graduate sport management program has produced more than 150 graduates who are currently employed in the fields of professional, collegiate, and amateur sport. The course work provides an interdisciplinary approach to the study of sport management intended to provide a thorough foundation in business and sport while allowing flexibility for students to explore a wide variety of opportunities within the field. The curriculum combines an internship program with a diversity of courses from the other schools at IU Bloomington.

Andrea Eagleman, alum of the IU master's program.
Degree Requirements
Master of Science in Kinesiology
Emphasis in Sport Management
35 credit hours with a minimum 3.0 GPA required for graduation
A. Required Courses
Nine (9) hours Foundations Courses with approval of major advisor
Course |
Code |
Title |
HPER |
Introduction to Research in HPER (3) | |
HPER |
Interpretation of Data (3) | |
HPER |
Statistical Techniques of Research (3) | |
HPER |
Correlational Techniques (3) | |
HPER |
History of Sport in Society (3) | |
HPER |
The Role of Sport in Society (3) | |
HPER |
Psychological Foun. of Exercise and Sport (3) |
Twenty-seven (27) hours Sport Management Emphasis
Students are required to take at least one (1) course from each of the five sections listed below. Students are required to specialize in either administration or marketing with course work agreed upon by an advisor. Students must complete a minimum of 12 (12) hours in their designated specialization area. No course may be used to fill more than one requirement.
Section 1: Administration
Course |
Code |
Title |
| HPER | K 500 | Administration of Fitness Programs (3) |
| HPER | K 584 | Leadership in Sport Communication (3) |
HPER |
Administrative Theory of Competitive
Sports Programs (3) |
|
| HPER | K 512 | Issues in Commercial Sport (3) |
| HPER | K 513 | Athletics in Higher Education (3) |
HPER |
K 518 |
Special Topics: Governance in
Sport Management (3) |
HPER |
Exercise in Corporate Fitness and Wellness (3) | |
HPER |
R 520 |
Organizational Leadership for Leisure (3) |
HPER |
R 525 |
Administrative Theory and Management |
HPER |
Recreational Sports Administration (3) |
|
HPER |
K 611 | NCAA Compliance (3) |

IU Athletic Director Rick Greenspan with master's students after a guest lecture appearance.
Section 2: Law
Course |
Code |
Title |
| HPER | K 511 | Legal Issues (3) |
HPER |
R 544 |
Legal Aspects of Recreation (3) |
| HPER | K 611 | NCAA Compliance (3) |
Section 3: Marketing
Course |
Code |
Title |
| HPER | K 500 | Issues/Topics in Sport Marketing (3) |
| HPER | K 514 | Sport Marketing and Sponsorship (3) |
HPER |
K 580 |
Sport Communication (3) |
| HPER | K 581 | Sales & Service Management in Sport (3) |
| HPER | K 583 | Sport Public Relations (3) |
| HPER | K 614 | Sport Sponsorship and Retention (3) |
Section 4: Strategy
Course |
Code |
Title |
| HPER | K 516 | The Sport Industry (3) |
Section 5: Financial Analysis
Course |
Code |
Title |
| HPER | K 615 | Advanced Financial Analysis (3) |
HPER |
Finance and Budgeting (3) |
Section 6: Communication
Course |
Code |
Title |
| HPER | K 580 | Sport Communication (3) |
HPER |
Sales & Service Management (3) |
|
| HPER | K 582 | Creative Sports Writing (3) |
| HPER | K 583 | Sport Public Writing (3) |
| HPER | K 500 | Understanding Sport Media (3) |
| HPER | K 584 | Leadership in Sport Communication (3) |
| HPER | K 500 | Seminar in Sport Information Systems (3) |

Students in Creative Sport Writing (K582) visit the offices of the Indianapolis Star.
B. Competency Requirements
Students must meet the following competency requirements by showing coursework equivalents either prior to entering the program or during the initial semesters of graduate study. Competency requirements will vary according to specialization. Check with an advisor.
Course |
Code |
Title |
| HPER | P 333 | Sport in America (3) OR |
HPER |
History of Sport in the US (3) |
|
| HPER | P 405 | Organizational & Psy Found in Coaching OR |
HPER |
Psychological Found of Exercise & Sport OR |
|
HPER |
The Role of Sport in Society (3) | |
HPER |
R 337 |
Computer Applications in Parks & Rec (3) OR |
HPER |
Computer Applications in Kinesiology (3) OR | |
HPER |
R 521 |
Computer Systems in Rec and Park Admin (3) |
| HPER | T 591 | Interpretation of Data (3) |
Electives
Elective courses allow the student to specialize. Electives must be chosen in consultation with the student's major advisor. Students have access to graduate courses within the School of HPER and outside the School. Many students elect HPER K605: Internships in Sports Management (maximum of 3 credits).
Admissions
1. Hold a degree from a four-year accredited institution.
2. Have an undergraduate academic average of at least 2.8 (on a 4.0 scale)
3. Submit scores from the Graduate Record Examination (GRE)
4. Complete the Department of Kinesiology's admission application.
5. Present three letters of reference and a personal statement.
Admission to the program is competitive. Only the top 20 students meeting these standards will be admitted to the fall semester class.
For more information about admissions and application materials please contact:
Associate Dean for Academic Program Administration
School of Health, Physical Education, and Recreation
HPER 121
Indiana University
Bloomington, IN 47405-4801
Phone: (812) 855-1561
http://www.hper.indiana.edu/
Faculty and Staff
Graduate Faculty in Sport Management and Sport Communication Faculty: Dr. Paul M. Pedersen, Dr. Pamela C. Laucella, Dr. Choong Hoon Lim, Dr. Kimberly S. Miloch, Dr. Larry W. Fielding, Dr. Gary Sailes |
Sport Management and Sport Communication Doctoral Students
|
Visit our Sport Management, Sport Marketing, and Sport Communication Doctoral Alumni page for more information about our graduates.
Services
A variety of services are available to each Sport Marketing and Management student at Indiana University.
Whether you are looking to join the Student Sport Management Club (ASSMP) or you would just like to view your Bursar, registration or final exam information, the resources are available.
Looking for career advice? Check out the the Career Center.
Guest Speakers in Program

Barbara Osborne, University of North Carolina

Chris Greenwell, University of Louisville

Coyte Cooper, Bowling Green State University

Fritz Polite, University of Tennessee

Warren Whisenant, University of Miami

Tassos Kaburakis, Southern Illinois University - Edwardsville




