Sport Marketing & Management

Lawrence W. Fielding, Ph. D.

Professor, Graduate Program Coordinator
Sport Marketing & Management
Dept. of Kinesiology
Indiana University
HPER 112E
1025 East 7th St.
Bloomington, IN 47405
Email: lfieldin@indiana.edu

Educational Background
Employment History
Teaching
Honors and Awards
Publications

Education

1962 -66
State University of New York at Cortland
B. S. in Physical Education

1966-68
M.S. in Sport History
University of Maryland

1970-74
Ph.D. in Sport History
University of Maryland

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Employment History

1996-Present
Full Professor: Indiana University
Department of HPER
Director Sport Marketing & Management Program

1974-1996
Full Professor: University of Louisville
Department of HPES

1986-1993
Department of HPES Chair
Full Professor 1986

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Present Teaching Responsibilities

P333 & K521 History of Sport in America (Graduate & Undergraduate)
K516 The Sport Industry
K513 Athletics and Higher Education (Graduate)

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Honors and Awards

Stewart C. Staley Address: 1985. North American Society for Sport History

North American Society for Sport Management Research Fellow 2002

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Selected Publications

Fielding, L. W. (1977). “Sport and the Terrible Swift Sword,” Research Quarterly, 48(1).1-12.

Fielding, L. W. (1977). “War and Trifles: Sport in the Shadows of Civil War Army Life,” Journal of Sport History. 4(2).151-58.

Fielding, L. W. (1978). “Sports the Meter Stick of the Civil war Soldier, “ Canadian Journal of the History of Sport and Physical Education, 9(1).1-18.

Fielding, L. W. (1979). “ A Snowball’s Chance,” Southern Exposure. 7(2).11-13.

Fielding, L. W. & Wood, C. (1984). “The Social Control of Indolence and Irreligion: Louisville’s First Y.M.C.A.’s First Gymnasium,” 1953-71.” The Filson Club Historical Quarterly. 58(2). 219-236.

Fielding, L. W. & Wood, C. (1986). “From Religious Outreach to Social Entertainment: The Louisville Y.M.C.A.’s First Gymnasium,” The Filson Club History Quarterly. 60(2). 239-256.

Fielding, L. W. (1984). “The ‘I’ in Team Sports.” The Physical Educator, December, 1984.

Fielding, L. W. (1984). “From Skill to Innuendo: The Greening of American Gamesmanship,” Canadian Journal of the History of Sport. 15(3).

Fielding, L. W., et al. (1985). “The Demise of Officer Involvement in Soldier’s Sport during the American Civil War,” Canadian Journal of History of Sport. 16(3).

Fielding, L. W. & Pitts, B. G. (1988). “Customized Bats and the American Imagination,” The Derby Festival Magazine. (April, 1988).

Fielding, L. W. & Pitts, B. G. (1989). “The Battle over Athletic Priorities in the Louisville Y.M.C.A., 1892-1912,” Canadian Journal of History of Sport. 20(2). 64-89.

Fielding, L. W., Pitts, B. G. & Miller, L. K. (1991). “Defining Quality: Why Should Educators in Sport Management be concerned about Quality.” Journal of Sport Management. 5(1).

Miller, L K, Fielding, L W and Pitts, B.G. (1993). “The rise of the Louisville
Slugger in the mass market,” Sport Marketing Quarterly. 2 (3), 9-16.

Miller, L K, Fielding, L W, Gupta, M.C., Pitts, B.G. (1995). “Hillerich &
Bradsby Company, Inc.; Implementation of Just in Time Manufacturing. Journal of Sport Management. 9(3), 249-262.

Miller, L. K. & Fielding, L W (1995). The Battle Between the For-Profit Health
Clubs and the “Commercial” YMCA. Journal of Sport and Social Issues. 19(1). 76-107.

Miller, L. K.& Fielding, L. W. (1995). Resale Price Maintenance: A Historical View of Its Impact on the Sporting Goods Industry. Journal of Legal Aspects of Sport. 5(1), 1-27.

Miller, L. K. & Fielding, L. W. (1995). “Product liability reform from the perspective of the sporting goods manufacturer.” Journal of the Legal Aspects of Sport. 5(2). 1-33.

Fielding, L. W. & Miller, L. K. (1996). “Historical Eras in Sport Marketing,” In Fundamentals of Sport Marketing by Pitts and Stotlar. Morgantown, WV: Fitness Information Technology, Inc.

Fielding, L. W. & Miller, L. K. (1996). Advertising and the development of consumer purchasing criteria: The sporting goods industry, 1900-1930. Sport Marketing Quarterly. 5(4), 37-50.

Miller, L. K. & Fielding, L. W. (1997). Ticket distribution agencies and the professional sport franchise: The successful partnership. Sport Marketing Quarterly. 6(1). 47-60.

Fielding, L.W. & Miller, L.K. (1998). The ABC trust; A Chapter in the history of capitalism in the sporting goods industry. Sport History Review. 29(1). 44-58.

Fielding, L.W. & Miller, L.K. (1998). The foreign invasion of the American sporting goods market. Sport Marketing Quarterly. 7(3). 19-29.

Fielding, L.W., Miller, L.K. & Brown, J.R. (1999). Harlem Globetrotters International, Inc. Journal of Sport Management. 13(1). 45-77.

Kellett, P. & Fielding, L. (2001). Marketing for participation, Managing for success: The Louisville Racquet Club. Sport Management Review 4(2)229-239.

Kellett, P.& Fielding, L. (2001). Teaching Note. Sport Management Review 4(2)221-228

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