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In 1894, Gleeson White devoted an issue of his influential
design journal, The Studio, to the examination of Christmas
cards. He scanned the sample books of the major manufacturers and
found standard greetings, bad verse, and an eclectic array of
images. He wrote: "It is obvious that for the sake of their
literature no collection would be worth making." Rather, it was
the design that White found to be the sole interesting feature of
this category of holiday ephemera.
Displayed here are examples of the holiday cards published by
five of the firms discussed by White. Though only a few of the
cards included here are mentioned by White specifically, they
serve to illustrate the many styles, artists, and themes included
in his treatment of the topic.
Exhibition credits
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