This garment is again of the gant shape. A new element of this garment
is the mixture of polished basain, with traditional printed cloth. The
print design is representative of weavings that are done by hand. The
design of the dark blue basain is a combination of geometric shapes. Also,
there is the use of applique technique, in the shape of a bud and a leaf.
Bibiane, a French-speaking Cameroonian teenager explained that this mixture
of basain and printed cloth, combined with this less functional, more
modem cut, is referred to as "Afritude" style clothing.
clothing combines both the modem and the traditional to create fashion
statements that reflect current Cameroonian life, as compared with either
totally traditional wraps, or totally European wear. Again, this type
of dress is usually found in metropolitan locations. Afritude is the name
of a successful chain of African clothing shops which sell such items
as T-shirts (with both political and sports logos), and fashionable clothing
made of the finest basains. Normally, when clothing is purchased there
are no labels.
The chain Afritude, however, does include a label to let you know that
you are getting the real Afritude brand. The garment on this slide was
not purchased at anafritude shop, but is of Afritude style, at least according
to one hip city dwelling teenager.