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Indiana University Bloomington

Arts Administration

side of the art museum building

Course Descriptions

SoFA Gallery

Students enjoy a reception at the SoFA Gallery in the School of Fine Arts.

AADM - Y412 Opera Management

This course focuses on the business aspects of running an opera company, from contracting artists to marketing and promotion. The course also covers repertoire selection, casting, coaching, directing, rehearsing, design and execution of scenery, costumes, properties, lighting, and technical production. 

AADM - Y500 Topics in Arts Administration

Selected research and discussion topics organized on a semester by semester basis.

AADM - Y505 Programming in the Performing Arts

This course examines how programming relates to marketing and public relations; the role of programming in the public and professional identity of artists and arts organizations; the external factors that condition program choice; and how programming affects relationships with society and the arts community on local, national and international levels.

AADM - Y511 Performing Arts Center Management

This course focuses on the aspects of managing a performing arts program and facility. Indiana University Auditorium and other performing arts facilities will serve as laboratories to provide you with a balance between academic and real-world issues.

AADM - Y515 Financial Management for the Arts

This course introduces students to the role of financial management in the modern not-for-profit organization. The course covers applications of budgeting, financial and managerial accounting principles, and procedures and financial analysis for nonprofit organizations. Materials covered should be considered required knowledge for the mid-to senior-level arts administrator.

AADM - Y525 Museum Management

This course addresses general management of museums. The museum, its legal status, the building, management and staff, goals and objectives, fundraising and budgeting, collection and exhibitions, education and community outreach will all be discussed.

AADM - Y530 Audience Development and Marketing the Arts

This course includes basic marketing principles as well as audience development and marketing strategy. In addition to introducing the fundamentals of marketing, it fosters and encourages the thought processes necessary to market the products/services that are creative arts.

AADM - Y535 Arts Administration and the Cultural Sector

In this course students learn about the market structure of the cultural sector. Among the many questions the class tries to answer are: What makes the arts different from other goods and services in the market place? What do we know about consumers of the arts, and how they become informed about different books, films or performances? What is the system that determines which works of art are exhibited or published and which fall by the wayside? Who bears the burden of the risk in a new venture?

AADM - Y550 Practicum in Arts Administration

The practicum in Arts Administration provides hands-on managerial and administration experiences in three different community and campus arts organizations of the student's choice, included but not limited to: the Musical Arts Center, Department of Theatre and Drama, IU Auditorium, IU Foundation, IU Art Museum, Mathers Museum of World Cultures, IU School of Music, African American Arts Institute, Bloomington Area Arts Council, Bloomington Playwrights Project, School of Fine Arts Gallery, Lotus World Music and Arts Festival and the Buskirk-Chumley Theater.  Students may also choose to complete practicum work in arts organizations outside of the Bloomington area during winter, spring, or summer breaks while away from campus.

AADM - Y559 Public Policy and the Arts

This course considers the principal aspects of cultural policy in the US and elsewhere.  Topics include arts education, the ends and means of government funding for the arts, multiculturalism, freedom of expression, copyright, other legal rights of artists, international trade in cultural goods, and international treaties on cultural diversity.

AADM - Y564 Economics and Administration of Artistic Organizations.

In this course students analyze the unique challenges facing arts organizations in the public, nonprofit, and for-profit sectors.  Among other topics, the course deals with the multiple and often-conflicting goals faced by arts organizations, consumer demand and price setting, experimentation and innovation, and setting the rules for decision-making and oversight.

AADM - Y650 Seminar in Arts Administration

This seminar course provides a capstone experience for students finishing the Master's Degree in Arts Administration. The emphasis is on the application of the concepts covered throughout the program with a detailed look at leadership issues facing the arts administrator. The seminar/workshop involves the promotion of the arts: planning, management, labor relations, fundraising, funding sources, communications, and similar topics in relation to arts centers, museums, and performing arts organizations. Special emphasis is placed on strategic planning. This course also includes a few guest speakers from major arts organizations.

AADM - Y750 Internship in Arts Administration

The internship can be taken in the summer following the first year of classes or after the student's last semester of course work. A minimum of 280 hours of internship in an arts organization (suggested but not limited to: museum, theatrical or musical organization, or community, state, regional, or national arts council) is required.

SPEA - V525 Management in the Nonprofit Sector

This course is designed to provide current and future nonprofit managers and leaders with an overview of a range of nonprofit management concerns and practices. Course projects and discussions expand students' management skills, analytical tools, and knowledge. Students take the perspectives of nonprofit managers, volunteers, board members, policy makers, donors, and clients.

SPEA - V558 Fund Development for Nonprofits

This course examines important aspects of the fundraising process for nonprofit organizations-key theoretical foundations and general fundraising principles as well as a variety of fundraising techniques, sources of donations, and aspects of managing the fundraising process. The course combines applied and conceptual readings and provides students with opportunities to apply concepts and techniques through a series of service-learning portfolio assignments in collaboration with area nonprofit organizations. The assignments are designed to cover initial efforts to develop a comprehensive fund-development plan for a nonprofit organization.

BUS - L575 Legal Issues in the Arts

This course examines legal interests and rights of composers, writers, performing artists, visual artists, and arts organizations. It explores a broad range of legal considerations pertaining to relationships between parties in arts-oriented contexts. Topics addressed include: copyright, trademark, and right of publicity law; defamation and invasion of privacy law; advertising law; First Amendment issues for artists and arts administrators; contract law as applied to arts-related agreements; personal property law; and legal issues associated with differing forms of arts organizations.