IMP alumnus enters social polling field
Creates Quipol, a social polling app
Posted: Wednesday, May 16, 2012
IMP alumnus Max Yoder (BA'10, advertising) has created on online polling site, Quipol, that allows users to create and participate in online polls. The application is being used by publications including Forbes and Wired and has been featured in TechCrunch, The Next Web, NBC Chicago, and Time. “Social polling companies” like Quipol and GoPollGo differ from traditional polling in that their results are not drawn from random samples. Their advantage over traditional services like Gallup, however, is that they can show qualitative information on up-to-the-minute questions. As Max says in a February 20, 2012, article in Time Techland, “If people are out there sharing opinions, then that’s going to be influential.” Max’s final project, a persuasive paper on the importance of corporate responsibility, was a recipient of the IMP Outstanding Senior Project Award for 2009-10.