Photo Gallery


Ambassador Kara Phillips pays her respects to Ground Zero


Ambassadors pay their respects to Ground Zero


Ambassador Katie Merida was our contact for the visit to NBC Studios


Ambassadors glowing after successful visit to NBC Studios


Ambassador and Television Committee Member, Summer Temme at CNN


BCEC President and Founder, Edward Anderson at CNN


Ambassadors Jeff Field and Jeff Beyrau retrieving metro cards


Ambassadors Kara Phillips, Elsa Mayer, and Sarah Mellon enjoying the fresh subway air


Ambassadors Adam Silver, Adam Shapiro, Katie Merida, Heather Mourer and Cameron Peek on subway


Ambassadors and Sports Committee Members at Staten Island Yankees main offices


Ambassadors and Sports Committee Members with Assistant GM Jane Rogers

Adam Shapiro, Adam Silver, Director of Sports Jonathan Levey, and Rob Johnson


Richmond County Ballpark - Home of the Staten Island Yankees


Richmond County Ballpark - Home of the Staten Island Yankees


NYC Ambassadors on first morning of visitations


Vice President of Communications for Sports Illustrated speaks at IU Alumni Gala


Ambassadors waiting outside WABC Studios


Ambassadors with NYC Sports Commission


BCEC President and Founder, Edward Anderson drinking Courvoisier


BCEC President and Founder, Edward Anderson choking on Courvoisier


CEC President and Founder, Edward Anderson, with BCEC Faculty Advisor, Dr. Thomas Bowers


President takes night off... with a friend


BCEC President and Founder, Edward Anderson on Staten Island Ferry


BCEC President and Founder, Edward Anderson at Chrysler Building


Gentlemen NYC Ambassadors at the Chrysler Building


Lady NYC Ambassadors at the Chrysler Building


BCEC President, Vice President, Director of Sports, and Director of Television with Yankees Entertaintment Sports Network

2004 New York City Networking Trip

January 5 -6, 2004

“On Jan. 5th 2004, 18 members of the Business Careers in Entertainment Club traveled to NYC as Ambassadors for BCEC, the Kelley School of Business, and Indiana University. We traveled with the mission of establishing contacts with entertainment company executives in New York City. We also traveled to become better informed about the industry and the specific companies that were visited, and to become better advised from industry professionals on how to better apply for internships and jobs within all areas of the entertainment industry. This was the first time a trip of this professional level had been attempted by BCEC, and its resounding success has insured that it will become an annual event. Below are the notes I have compiled on the individual companies that were visited during the trip. I consider the results of this trip to be BCEC’s crowning achievement since I began the club in 2002.”<
- Edward Joel Anderson, BCEC’s President and Founder

The following notes will not have all the details concerning internships, jobs, and contacts. For that information, you will have to join BCEC!

“Our first visitation was with the New York City Sports Commission. All 18 of us were shown upstairs to a large circle of chairs, where we got to sit down for over an hour with the Commissioner of Sports and the Deputy Commissioner of Sports for NYC! They were very nice, and answered all our questions. Afterwards, they showed us around their offices, gave us their business cards, and let us take pictures with them. It was an amazing beginning to the trip”
- Edward Joel Anderson, BCEC’s President and Founder

New York City Sports Commission
http://www.nyc.gov/sports


What is the NYC Sports Commission?


    The New York Sports Commission is an Economic Development Agency that works for the New York City government. Their mission is to use to existing sports and sporting events to help the NYC economy. They keep track of every sporting event and the economic contribution it brings. For instance, the US Open brings $400 Million every year because it brings very wealthy people to the city.
    The Mayors office works closely with the Commission. For this reason, the Commissioner of New York (Mr. Ken Podziba) is an important political position. In many ways, he can be called the Mayor of NYC sports. In addition to events planning, the Commission takes great effort to make sure NYC’s sport teams are very happy. If teams are unhappy, they leave, and that is a large loss in city revenue. The Commission is doing a great job with this recently, especially considering the Jets are coming back to NYC with a brand new stadium!

What are some examples of what the NYC Sports Commission does?


    A good example of the Commission’s contributions would be the NFL kickoff event that occurred on Sept. 5th, 2002. The Commission helped arrange everything to make the event the success that it was. With their city connections, they managed to secure Times Square for the event. Held near the 1-year anniversary of 9/11, it was crucial to tell the world that NYC was still open for business. Headlining the event was Rock n’ Roll legend Bon Jovi and many other spectacular musical acts. This was all followed by a football game in Giants stadium between the New York Giants and San Francisco Forty-niners.
    Another smaller example of what the Commission can do is the Wild Onion Urban Adventure Race held in 2003. The owner of the event held it every year in Chicago but wanted to bring it to New York as well. Naturally the owner came to Ken Podziba and the NYC Sports Commission for help. Mr. Podziba made sure that the city of New York cooperated with the event’s planning. His influence with all city officials, including the mayor, the police, the fire department, etc… took away a large portion of the hassle. The Commission also helped with publicity and PR, so that it received the attention that it deserved.
    There are many other examples of what makes the Commission such a fabulous institution. From outdoor bowling tournaments, to the fencing world championships, to wheel-chair basketball tournaments, to the Melrose Games, to the bid for NYC to be the host of the upcoming summer Olympics; there is no doubt that Mr. Podziba has one of the most challenging and exciting jobs in the known world.

The Olympic Bid


    On July 6th, 2005 New York City will know whether or not it will host the 2012 Summer Olympics. NYC faces competition from cities such as London, Paris, Madrid, Moscow, Havana, and others. Ken Podiziba got the bid above other U.S. cities by focusing on more international sporting events in the years prior to it. But now that they have the bid secure, the question remains. How do you convince the world that NYC is the place to hold the Olympics?
    Mr. Podziba is confident that NYC is the best place. The primary reason is NYC’s diversity. Of the 188 Nations that competed in the Sydney Olympics, all those languages are spoken in NYC schools. 40% of NYC’s residents are foreign born. In other words, NYC is the world’s second home.

Internships


    The NYC Sports Commission takes on 6-7 interns at one time. Normally they reach out to local universities, but are certainly willing to take Indiana University students. Because of a limited budget, and the fact that thousands of students want these internships, they are not paid. You have to be willing to work 40+ hours a week, and sacrifice the money it will take to live in NYC for three months.
    The majority of their full-time employees come from their former interns. There is a lot of grunt work involved, which could include making copies, answering phones, making deliveries, etc… However, there is also a nice slice of glamour. Interns can help organize events, meet high ranking political and sports officials, and be an integral part of planning major creative projects.
    The best way to go about securing an internship or job is to start with an email. If you can get a personal recommendation sent ahead of your email it is much better. Never show up unannounced, and never call them! Make sure that you know exactly what it is you want to do for them, and make sure you have the following personal qualities: Energy, creativity, willingness to suggest, hard-working, and humble.

“Our second visitation was with the Yankees Entertainment Network. For this we were shown up to a conference room on the 38th floor of the Chrysler building. Once there, we spoke with three Vice Presidents, one of which was an IU graduate. For over an hour they told us about the network and answered all of our questions. Once again, we were given business cards and the invitation to email them with any questions in the future.”
- Edward Joel Anderson, BCEC President and Founder

Yankees Entertainment & Sports Network (YES)
http://www.yesnetworktv.com/


What is the Yankees Entertainment Sports Network?


    The network began in fall of 2001, with the cooperation of George Steinbrenner and the Goldman Sachs Corp. The New York Yankees owner (Steinbrenner) gained power over the TV rights, and decided to make something revolutionary. YES started as and has remained a 24 hour a day, 7 days a week network. From conception to broadcast, the network was put together in only a little over 4 months.
    The programming of the network includes Yankee games, soccer games, basketball games, football games, sports interview shows, documentaries, history of the Yankees, Yankeeography, current sports events news shows, to name a few. The channel is still in its beginning stages, and the programming is expanding every day.

Structure


    The YES network is made up of departments like any business. One department is Affiliate Sales. Those in this department are in charge of selling the network’s broadcast time to MSO networks such as COX cable. A second department is Advertising and Sales, which is in charge of selling advertising space on the network to companies such as Anheiser-Busch. Another department is the Finance/Accounting department. The network has a relatively simple financial system. 80% of their revenue is billed to affiliate MSOs and the other 20% comes from Advertising and Promotion. Currently, the network has a $35 Million budget. In addition, YES has and HR, PR, and Production/Programming Department.

Production


    The VP of Operations for YES explained the programming of the network very well, but there was a lot of information to take down. I hope this does it some justice. YES Network’s broadcasting begins at somewhere like Yankees Stadium where a Yankee game is filmed by the mobile unit present. That footage is then fed to the offices in Manhattan, which is then fed to the Liberty Live Wire in Stamford Connecticut, which is then fed to the Satellite Uplink. The satellite then broadcasts the programming to all the broadcast companies.
    There is 1 main producer/director for the Yankees and for the Nets. These positions are elite and very well compensated. There is staff like TDs (Technical Directors), PAs (Production Assistants), and on-air talent that travel with the programming. The YES employees are used for big events, while freelance crews are hired for smaller events. All their cameras, trucks, and technical equipment are provided by Gamecreek video.

Internships and Jobs

    Generally the YES network takes on a dozen interns at one time. This includes all their offices (NY and CT). Most internships take place during the summer, and are based on a seasonal basis. The best way to inquire is to email Human Resources. Specific advice for various career paths in television are listed here:

  • Finance/Accounting – Gain some experience in a Public Accounting firm first to get experience. Make sure you have your CPA. An MBA is valuable here.
  • Advertising/Sales – Get an entry-level job which provides training programs. Whether it be at an ad agency, with another television company (such as Turner Broadcasting), and learn the business through experience. An MBA is usually meaningless here, since your advancement is based on your sales.
  • Production – Get a gopher job for a show wherever you can. Be eager for knowledge, and willing to learn and work for free. An MBA is usually meaningless, since experience is the only true way to learn.

“Put your pride in your pocket, and let your flesh and blood obey it.”
-Shakespeare’s Twelfth Knight.


“The Staten Island Yankees were phenomenal hosts. Only the sports committee ambassadors and myself visited them, but many others will benefit from the information we obtained. For over 2 hours we spoke with the Assistant GM, the Director of Concerts and Events, and the team owner! They were more than happy to answer all questions, and go into detail about the challenges of running a successful minor league ball-park. Personally, I have no interest in working in sports, but after meeting with these people and hearing about their business, I’m more than willing to make an exception. Oh, and as a bonus, our visitation ran over, the sports committee was late for the Brooklyn Cyclones visitation. The very generous and friendly people at the Staten Island Yankees paid for a limo for the sports committee members so that they wouldn’t have to be too late.”
- Edward Joel Anderson, BCEC President and Founder

Staten Island Yankees
http://www.siyanks.com/

Overview of the Staten Island Yankees

    The Staten Island Yankees are a class A minor league baseball team. Having the team costs local tax payers $29 Million a year, and costs the business $5 Million a year. The ballpark is run as much more than a sports venue. The special events and concerts division of the park plays a key role in the overall business. A mother, father, and son have majority ownership of the park (51%) and team, while George Steinbrenner is the minority owner (49%). If the Staten Island Yankees had not been established by 9/11, it would never have been given the funding.
    Most of the players come from directly out of college, which makes it a higher quality of ball players. Their mascot is the Holy Cows. Every year is divided into three seasons:
1) End of last game to Jan. 1st. 2) Jan. 1st to the 1st game. 3) The game season itself. The non-game seasons are very important, they are never treated as time off.

The Owners

    The owner was a creative writing major, who went into book publishing after college. Later, he pursued a business major in entrepreneurial ventures to prepare himself for his father’s vision of owning and operating a baseball team. The family bought the team before building the ball-park. They bought a team in a small place called Watertown, where they drew an average of 600 people a night with the original team. By the end of the fist year, they were approached by the Yankees to move the team to Staten Island. According to them, it was a confluence of luck, timing, and desire.
    It took a year and a half of negotiations to get the Richmond County Ball Park built. The architect of the stadium is one of today’s premiere ball-park designers. In 2001 the ball-park was ready to open. At nearly the same exact time, the Brooklyn Cyclones were building a stadium of their own on Coney Island.

Structure

    The park has 17-18 full-time staff members, as well as seasonal employees. The payroll is over $1 Million per year. The owner’s decision was to grow the business slowly (year-by-year) so that they could learn from any mistakes made. They learned quickly that they needed to market to the uniform, mascot, and park instead of the team or its player. They now look at it as an entertainment business, not a sports business. They say only 10% of those who see the games will even know who the visiting team is.

Marketing

    Staten Island has 500,000 people. That amount of people has the potential to be the 2nd largest city in New York. The key to their business is relationships. They meet people, plant the seed of friendship, keep in contact, and advantageous relationships develop. They ALWAYS send “how are you doing?” emails and letters.
    Due to the drafting of players, minor league teams have very unpredictable success or failure. For this reason, you need to sell a lot more than baseball. You need to articulate everything that comes with the Staten Island Yankees in the marketing campaigns. The media covers the Yankees and the Mets, so they don’t give the Staten Island Yankees very much free press at all. To gain interest, they will have bands play as people walk into the park, set up face painters, set up a moon-bounce, etc… In other words, they create a family/festival atmosphere to draw the right amount of audience.
    The events are chosen carefully so that they fit with the family model (no rap, or other controversial entertainment). The majority of stadiums don’t have people on staff that are experienced with holding concerts. Promotional companies like Clearchannel (who arrange concerts) don’t like that when deciding a venue. They need to show the companies that the stadium is capable and staffed to accommodate class A entertainment. To show this, they keep a hold of pictures, press clippings, and articles to show past success.
Another important relationship to develop is with the ticket buying public.     The venue is geographic/community based, so the business needs to be community conscious. All problems need to be dealt with IMMEDIATELY. It makes the park look very bad if a person is sent to 5 different places in order to solve a problem while at the game. To show extra attention, the owners call the regular ticket holders personally every year. Dealing with peoples complaints is another crucial detail. It is very important to always respond the right way.

Internships and Jobs

    If you are looking for a job in Minor League Baseball, you should look towards the end of the game season, because that is when employees most often leave. To best secure a job, an intern should have the internship their junior year and then get invited back their senior year.
    Their internship pays $1000 per month, and gives free access to all Staten Island Yankee events. They prefer home-grown local interns because they are less maintenance and know the Staten Island market. They get close to 500 internship requests per year, and only take on between 8 and 12. Only 2 are usually out-of-state. There is plenty of grunt work, but they try to help all WILLING interns who DON’T complain with anything they want to learn about. They encourage the interns to be aggressive and proactive. They can’t just sit around and wait for people to tell them what to do. The advantage of working for such a small organization is they have access to the owners on an open door policy.
    To apply for the internship, email Jane Rodgers, whose email address can be found on the Staten Island Yankees website.

“NBC was extremely impressive! The BCEC ambassadors were shown into a large conference room on an upper level of NBC studios. Once inside we were placed opposite of a panel of 5 friendly, professional, and informative executives. The panel’s positions and information were the BEST perspective on entry-level positions that we could have asked for. Their information, advice, and contacts were priceless. I hope that BCEC’s New York Trip can arrange NBC every year.”
-Edward Joel Anderson, BCEC President and Founder

NBC
http://www.nbcjobs.com/

The Page Program

    Easily one of the greatest “foot-in-the-door jobs” ever created. There are 50-60 Pages working at a time. It is a 1 year program designed to expose you to NBC’s opportunities. It pays only $10-$15 per hour with NO BENEFITS! It has been around for 70 years, and is a highly respected program.
    The duties of a page include giving NBC tours, working the desks of shows and studios, processing ticket requests, etc… At the end of 12 weeks however, a page can begin applying for different opportune positions. These positions/projects can be in Marketing, Administration, Production, etc, and are between 15-40 weeks long. Pages can work between 1-8 of these assignments. It is the #1 responsibility of all pages to use their time to properly network.
    The advancement of Pages is based on a Meritocracy. Pages are competing for various assignments, and those with the most merit always get the best opportunities. The Page Program exists in both Burbank, California (entertainment) and New York City, New York (more news and talk shows). You can ONLY apply online. Nearly 700 apply every year, and only between 40-50 get an interview. The interviews are done in panels of 7-8 students. It is suggested that students apply between July and September of their senior year to get the best chance of a response. 2nd semester senior year is not too late to apply!

Dos and Don’ts of Internship and Job Interviews

    Have a 1 page resume that is very clear and easy to read (bullets suggested). Be professional, with no jokes in the cover letter. Be professional and wear a suit! Be early, and never be freaked out or intimidated by anything you encounter. Never tell your life story when answering a question. If an interviewer puts down his pencil and your still talking, that is a hint that you have been rambling. Also, never dwell on negative experiences when answering a question, unless to emphasize how you learned something. Always be ready to back up skills you indicated with examples are stories. They like WELL-ROUNDED candidates, so always indicate in the resume that you have done such things as community service or had a job in addition to grades and internships. After sending the resume, sending an email afterwards to follow up (this will make them remember you). To properly prepare yourself for the interview, look over www.nbcmv.com. This will show bios of people who work at NBC, and will give you a good idea of focusing your career goals.

What about those who are afraid to pursue this industry?

    If you are not willing to put in the commitment, rejection, and hard work necessary for this industry, then you don’t belong! Never accept NO for an answer! Go for it damn it! Companies recruit employees from all over the country, so where you are is NOT an excuse! Ultimately only those who are willing to back up their dreams with realistic passion will get the results they seek.

“ABC was a great experience. We got to speak with two anchors/journalists, and two producers. Although the other companies provided more information on internships and jobs, ABC far exceeded the others in industry insight. We also got to see news studios, and the set of the Regis and Kelley show!”
- Edward Joel Anderson, BCEC President and Founder

ABC
http://www.abc.com/
http://disney.go.com/DisneyCareers/

Brief description of a day as a news producer

    They come in early (around 7:00-8:00 a.m). First things first, they go through all the newspapers and watch CNN and other news channels. By 9 a.m. they are in the editorial room throwing out stories for the day with other producers, PAs, etc… Once done, actual reporters are sent out after possible stories that were decided to be explored. Meanwhile, the Producers coordinate with the reporters as research and pre-production is done at the newsroom. 90% of the time plans change, and the Producers are always ready to make the changes work with the schedule. Final story tapes are submitted by 3:30 p.m. at the latests. Those tapes are edited and sound bites are edited. By 4:30 p.m. the final touches are made of the news cast, so that the show can be aired for the 5:00 p.m. news show. The control room is one of two things; laid back or extremely busy and stressful. It’s usually the latter.

Interns

    News room interns are working hard all the time, and helping out with many different functions. The best assignment to be given is the assignment desk. Every possible story idea that is reported from the outside contacts this desk, making the person behind the desk a gatekeeper. That gatekeeper sees everything happen. It may be a lot of phone calls, faxes, emails, etc… but it is the perfect way to understand how a newsroom operates.

Advice to internship/job hunters in news production

    If you want to be a reporter, it is good to have a background in Journalism. However, if you want to find a niche, such as political reporting, have a background in political science. Know a lot about the one thing you need to know about! If you want to be a producer you need to know a little bit about everything! Your first job can’t always be in a place like New York City. You need to be willing to start humble. Find experience in smaller areas where you can learn and breath in a more relaxed newsroom.

Qualities that make a good news producer

    You must be able to pick up on something very quickly and think on your feet. You also need to be able to be patient and good under pressure. You need to be able to throw out an entire show (a day’s work) because of a breaking story. The nature of the job is always changing, so you must be able to adopt to all those changes (such as digital technology). Most of all, you need to love the rush that comes with being a producer. If you can’t imagine working in a fast-paced, stress-fueled environment, then you should think of a different career path.

Why is your station the number 1 news station in New York City?

    The producers said luck puts them ahead. There is an environment of professionalism and cooperation that is built up. That environment allows everything and everyone to function perfectly. The balance that is created is so fragile that any change in talent or personnel can make a dramatic difference. Also, the number 2 station is functioning just as well, and are waiting for us to screw up. If we do, they will instantly jump to number 1. It’s a lot of pressure!

Thoughts from a anchor/journalist

    In journalism you walk a very thin line. You don’t want to get the reputation of the filthy media who camps outside a widow’s house, but you also don’t want to become a mouthpiece for the government institutions. You need to serve the public by telling them an objective and truthful perspective, but always in a professional manner. The news makes a television stand out further than any other programming. The soap operas, talk shows, and sitcoms are only something a station airs. The news is something they create; it is how they speak to the public. It is how a community judges you.

"Next we visited a company called Octagon Worldwide, which is a Sports and Entertainment Marketing Agency. This was located within the Grace building right next door to HBO’s headquarters. We met with a Human Resources Manager, who gave us invaluable internship and job information, and then we got to speak with two sports agents. One was the agent who discovered Mia Hamm!”
- Edward Joel Anderson, BCEC President and Founder

Octagon Worldwide
http://www.octagon.com/

A Snapshot of the company

    Octagon is a full-service agency. It provides athlete representation, consultancy, event management, property representation and sales, TV rights sales and distribution, TV production and archive, new media, and licensing and merchandising. They have 17 offices in 24 countries, with 1500 employees. The TV division is in Connecticut, while the agents are in the New York City headquarters (which BCEC visited).

Internships

    They have both paid and unpaid internships. Housing is never provided, and travel expenses are almost always covered. To be an intern, you must be willing to be hard working, and have the right background (sports interest). GPA is not much of a consideration. The greatest consideration is any experience and activities that show the individual would be good for the position. They have 77 interns total at a time, sometimes in their foreign offices. 80% of the interns become full-time employees, and most of Octagon’s VPs were former interns. The entry-level jobs at Octagon are almost identical to the internship positions. To apply for these internships, go to Octagon’s website, or contact BCEC.

Sports Agent Joe Urban

    Joe Urban is an ex-professional baseball player who went to law school for 3 days after retiring from baseball. He was approached by Octagon to become an agent, and decided to defer law school for a year to give Octagon a try. He has been deferring ever since.

Sports Agent Dave Bober

    Started working in sports at 27 when he started his own boutique woman’s athlete sports agency. His first client was Mia Hamm. Eventually, his agency and clients were sold to Octagon. Dave came with the deal, and has served as an executive ever since.

Thoughts from sports agents

    The life of a successful sports agent is client oriented. It is their job to do anything to help the athletes they represent. Negotiating contracts is a small part of their job. They can do anything from helping a player buy the right kind of baseball bat, to arranging a try-out for a player just flying in from Japan. Agents do most of their work over the phone, and usually don’t travel unless their presence is necessary (like a press conference). The ability to hang up is a big advantage in the business.
    Small agencies have the advantage of more personal attention, while big agencies (like Octagon) have the advantage of big corporate relationships. The promotional possibilities are enormous. The brand relationships an agency holds are extremely important, and Octagon has some of the best relationships in the business.
    Many athletes don’t like agents. Representation in total usually takes 1/3 of an athletes yearly earnings. It’s important to Octagon for athletes to have high character. They would rather work with someone that has a sense of ethics and pleasant to work with. However, if an athlete with a drug/criminal record and $12 Million possibility comes along, they will find a reason to justify why they should represent them. Business is still business. The best way to get a client is trust, not money. Dave Bober got Mia Hamm because she trusted HIM as a person versus such agencies as IMG and Octagon. Therefore, the player’s perception of the agent is crucial. The agent needs to be willing to work X-Mas day for a client due to the fact that athletes expect them to handle everything. The athletes primarily don’t want to worry about anything business or financial related.

There are more agents out there than athletes, so the competition is fierce. 80% of the players are represented by 20% of the agents. Every agency needs to ask themselves if they are a quantity shop (more players) or a quality shop (better players). The best agencies are both.

“CNN was an interesting visit to say the least. As a 24 hour a day, 7 days a week news cable channel, it is understandably a very high-energy office. The executives were happy to have us there and very nice, but they were also careful to remain on schedule. We got to hear from an Executive Producer for CNN, as well as have a tour of all the offices and show studios for CNN and CNNfn.”
- Edward Joel Anderson, BCEC President and Founder

CNN
http://www.cnn.com/

Perspective of a Senior Executive Producer for CNN

    In NYC, CNN produces 5 programs each day including American Morning, Lou Dobbs Tonight, Anderson Cooper 360, Paula Zahn Now and NewsNight with Aaron Brown. CNNfn produces 10 hours of programming each day. Each program is put together by a production team. Generally, the team consists of an executive producer, show producer, segment producer, writer, booker and production assistants (PA’s).

    Show Producer: This person assumes overall responsibility for the creation and airing of the program. The Show Producer decides the order of stories, reporters and guests in the program. The Show Producer will also make sure the program times out properly in the control room.

    Segment Producer: He/She acts as the back-up to the show producer. This person coordinates and produces reporter live shots from the field, writes copy, creates graphics and handles breaking news in the control room.
    Writer: This person is responsible for a large chunk of the writing. He/She writes teases, guest introductions, and numerous 20-30 second stories. The writer also must generate graphics for each of the items he/she writes.
    Booker: Requests and books guests to appear on the program. The guests are all news-related and can appear either on the set or from different locations around the country. The Booker typically “books” 2-3 guests per hour. He/She will do a preliminary interview with the guest over the phone to gather notes for the anchors.
    Production Assistants (PA’s): These people are quite literally the glue that holds our programming together. The PA’s are responsible for doing most of the grunt work for each show. This includes building graphics for each segment in conjunction with writers and segment producers, Xeroxing copies of the rundown, printing scripts, and running the teleprompter in the control room.
    Assignment Desk: This group is usually the nerve center of any TV news operation. The editors on this desk hand out story assignments to reporters, alert show producers to breaking news stories, coordinate reporter live shots, check reporter scripts and book satellite time for guests and reporters appearing from outside the bureau.
    News Coverage (Network): Each morning, the lead Assignment Editor meets with the Executive Producers. The group reviews the top stories of the day as well as stories they expect to develop later. Reporter assignments are then handed out and decisions are made as to which live events (Congressional hearings, protests, etc) the network will cover that day.
    News Coverage (Individual Shows): Each show unit meets during the morning to decide which stories will be included in their program. In addition to booking guests relevant to the day’s news, shows will request reporter appearances based on the stories they’ve been assigned.

Jobs/Internships

    The best way to get into CNN is to become a PA. The best way to become a PA is to become an intern first. Internships are usually 3 months (more likely to get one during school semesters due to less competition). You can get an internship at any CNN news bureau, including Atlanta (headquarters), New York City, Chicago, etc… The NYC bureau has from 5-10 interns at a time, while the Atlanta office has 40-60 at a time. When you apply, make sure you tell them what you are SPECIFICALLY interested in. A great bonus to any application is experience at a little station somewhere.
    Some great qualities for interns to have include a can-do attitude that shows you are always ready to do more. Also, be humble, never be snooty enough to think you shouldn’t have to pay your dues like everyone else.

“The 2004 NYC Trip ended with an Alumni Gala in the Time-Life Building. We had drinks (soda for those under 21) with Indiana University Alumni and the MBA Sports and Entertainment Academy (SEA). The SEA’s co-directors Thomas Bowers (BCEC’s faculty advisor) and Tim Baldwin were there with the MBAs on their own NYC trip. I spoke with Dr. Baldwin, and we are in agreement that a sharing of our trip contacts is in order. This means BCEC also now has contacts with HBO, Sony Music, and the NBA. Before the guest speaker spoke, our club’s present members were recognized for showing the initiative and ambition to put the trip together and make such a valuable foundation for students in years to come. The guest speaker was the Vice President of Communications for Sports Illustrated (yes we got his card), and he gave a most inspiring speech. He told the history of his life and how it culminated to one incredible moment. At a night club in Los Angelos, he had the distinguished honor to say the following words, ‘Mr. President Clinton, I would like you to meet the Sports Illustrated Swimsuit cover model.’ His final point was that because he was willing to follow his dreams, a kid from Gary Indiana was able to introduce the President of the United States to a swimsuit model. I believe that sums up the BCEC 2004 NYC trip very well.” - Edward Joel Anderson, BCEC President and Founder