Advertising & Public Relations

Sources

• RDS BUSINESS REFERENCE SUITE
  Select Business & Industry
  Scroll through the Concept Term and Marketing Term pull down boxes
  Select all of the relevent terms to use in the search
  Terms such as marketing campaign and public relations are here
  To multi-select, hold down the control key and click on term
  Fill in desired fields (company, industry, date range, etc...) to narrow search
  Click on Search after all desired fields have been entered
  Searching the Business and Management Practices (BaMP) part of this database may be helpful too
  Concept terms such as customer satisfaction, customer service, customer relations and
  corporate responsibilities are in this database
  

Helpful Web Sites
• NIELSON RATINGS & RANKINGS
• AdAge.com
  Use this source for news, or select "Data Center" from
  left column menu for various advertising and marketing industry data