CONSUMER EXPENDITURES BY PRODUCT

ChoicesII
-in the Reference Room on several computers
- a complex set of databases from Simmons MarketResearch Bureau
that includes demographics, psychographics, product & media analysis.
Data is extracted through crosstab analysis

Household Spending
- in Reference HC110.C6 O34

Mediamark Research Reports
- in Reference HF5415.3 .S7847 1993
-Extensive multi-volume media and market study, which develops
profiles of heavy, medium and light user product segments

Simmons The Kid's Study
- in Reference HC110.C6K53 1993
-Provides demographics of media audiences aged between 6 and 14.

Simmons Teen Age Research Study
-in Reference HC110.C6.S56 1992
-Provides media habits and product usage demographics of the
American population between the ages of 12 and 19.

Survey of Buying Power
- in Ready Reference HF5438.A31, Earlier Editions in Reference
-An excellent source for demographic retail sales data, including
census information and general retail sales expenditures.
Figures are broken down city by city, county by county and by age group.