MARKET & ADVERTISING NEWS

Print Journals
(For special issues, such as the Top 100 Megabrands, check the SRDS Business Publications Advertising
Source located on the current periodical shelves)
Advertising Age - current issues in Reserve Room until placed on microfilm
Advertising Age Global - current periodical shelves
Brand Marketing - current periodical shelves
Brandweek - current periodical shelves; older issues at HF5801 .A3
Creativity (Advertising Age's) - current periodical shelves; older issues at HF5801 .A292
Marketing News - current issues in Reserve Room; older issues at HF5415 .M3155
Mediaweek - current periodical shelves; older issues at HF6146.T42 M43
Public Relations Tactics - current periodical shelves
Sales & Marketing Management - current periodical shelves; older issues at HF5438 .A3

For other Marketing and Advertising publications consult IUCAT, or the
SRDS Business Publication Advertising Source

Access many Trade Journals through these Databases:
Factiva
RDS Business Reference Suite