Courses :: CULS C701 Topic: Ethnography of Media
What does the study of media reveal about culture, meaning and
power? How does ethnography help us understand the social life of
public signs? By exploring various forms of media both as objects
of ethnographic study, and as ethnographic tools that complement or
substitute for writing, this course theorizes concepts such as the
idea of community; representation and reception; textuality,
intertextuality and performance in mass media; and the complex
relationships between interpretation, hegemony and agency. Texts to
be studied range from foundational theories of expressive practice,
to contemporary ethnographic works on the social life of media. While reading scholarly work on a variety of approaches to multiple forms of media, students will begin or continue to develop their own
Texts will include:
Ginsburg, Faye, Lila Abu-Lughod and Brian Larkin, eds. 2002. Media Worlds: Anthropology on New Terrain.
Morris, Rosalind C. 2000. In the Place of Origins: Modernity and its Mediums in Northern Thailand.
Meintjes, Louise. 2003. Sound of Africa! Making Music Zulu in a South African Studio.
Menkakar, Purnima. 1999. Screening Culture, Viewing Politics: An Ethnography of Television, Womanhood, and Nation in Postclolonial India.
Bauman, Richard. 1977 “Verbal Art as Performance." In Verbal Art as Performance, edited by Richard Bauman.
Jakobson, Roman. 1960. "Closing Statement: Linguistics and Poetics." In Style in Language, edited by T. A. Sebeok.
Bakhtin, Mikhail. 1993. Problems of Dostoevsky’s Poetics.