Communication And Culture | Media Institutions and Cultural Production
C552 | 1196 | Anderson


Class:  3:30-6:00 R - BH 315

This course will provide theoretical and methodological frameworks for
investigating the institutions that participate in, study, and regulate the
global cultural economy:  movie studios, television networks, advertising
agencies, publishing houses, software design firms, government agencies,
advocacy groups, universities, etc.  We will examine the issues traditionally
covered in political economy of the media, such as distribution of resources,
patterns of corporate ownership and control, the dynamic nature of markets
and strategies for managing them, modes of production and the division of
labor, methods of generating and using profits.  In addition, however, we will
apply the insights of cultural studies to these institutions and their
practices -- to account for centrality of language, representation, and
meaning to the conduct of these institutions.  This recognizes both that
forms of economic life are cultural phenomena and that the production and
circulation of cultural artifacts cannot be divorced from economic
processes and forms of organization.  Among the issues that we will
discuss:  the effects of government deregulation, the implications of
digital technologies, media conglomerates and globalization, transnational
advertising and consumption, intellectual property, the commodification of
public expression, and the identities of audiences and consumers

Christopher Anderson
Department of Communication and Culture
809 E. 7th St.
Indiana University
Bloomington, IN  47405

email:anderso@indiana.edu
phone (personal office):(812) 855-5914
phone (department office):(812) 855-6389
fax (department):(812) 855-6014
fax (personal):(603) 658-7361