Health, Physical Education And Recreation | Financial Analysis in Sport
K615 | 6533 | Kellett

Tuesday and Thursday 4:00p.m. - 5:15p.m.

Howard, D.R., & Crompton, J.L. (1995).  Financing sport.  Morgantown:
Fitness Information Technology, Inc.

This course provides students with an introduction to financial principles
as they relate to sport.  The focus of this course is to acquaint students
with a variety of methods for acquiring financial resources from a number of
different sources.  It begins with an examination of resources from the
public sector.  Public sector funding in the US is compared and contrasted
with public funding in other countries, so that the student can develop a
critical and analytical perspective of the acquisition of funding from
public monies.  The course then further develops an understanding of the
financing of sport by examining revenue accruing directly from the product
(that is, the sport) itself.

The intensified economic significance of sport in many countries as
amplified sport's utility as a vehicle for marketing non-sport products and
services.  Licensing, merchandising, and sponsorship are becoming
increasingly important.  This the financing of sport is not just about
selling sport, but using it as a professional medium.  This course provides
the basis for understanding how to finance sport via effective marketing and
sponsorship strategies.  It builds on that understanding by providing the
hands-on practice necessary to becoming an effective part of a sport
management team.

Upon completion of this subject, students will:

1.	Be conversant with standard procedures for the management of
financial operations of sport teams and services;
2.	Be able to identify and understand differences in sources that can
provide resources for sport;
3.	Be able to articulate the implications of acquiring funds from the
various resources for financing sport;
4.	Be adept at developing and analyzing sponsorship proposals;
5.	Be competent in identifying realistic sponsorship extensions;
6.	Be proficient at generating situationally appropriate financial
management strategies;
7.	Demonstrate on written examination, and by case analysis an
understanding of the financial principles as they relate to the sport

1.	Regular attendance
2.	Class participation as demonstrated by discussion of assigned
readings and case studies
3.	Completion of case study assignment
4.	Completion of group project (including class presentation)
5.	Completion of two examinations

The schedule for assignments and their due dates are provided in Section 3
above.  Grades are determined on the basis of the quality of the student's

Late submission of assessment items will incur a penalty of 10% per day or
part day that the item is late.  Each Saturday and Sunday count in
determining the penalty.

	Quantity			Topic			Weighting
	      1				Case analysis
	      1				Group assignment
						Written proposal
	      					Oral Presentation
	      1				Mid-semester test
	      1				Final examination
					Attendance and Participation	  5

1.	Students may work together in researching their assignments, but
final submissions must reflect the work and original contribution of each
individual student.

		Dishonest assignments will be dealt with under the
University policy on
		Academic Misconduct.  Access to this policy is available
through the
		"Code of student rights, responsibilities, and conduct."
Copies of this
		publication are available at the bookstore

2.	Full and detailed acknowledgement (e.g., notation, and/or
bibliography) must be provided if contributions are drawn from literature in
preparation of reports and assignments

3.	All assignments submitted for marking must be work processed or

4.	Students must be able to produce a copy of all work submitted if so

5.	Students are required to submit assessment items by the due date.
Assessment items submitted after the due date will be subject to a penalty
unless the Instructor approves an extension of time for submission of the

6.	Requests for extension of time for submission of an assessment item
must be lodged prior to the due date for the assessment item.  Requests
received on or after the due date will only be considered in exceptional
circumstances.  Extension requests must be made in writing to the Instructor
and be accompanied with appropriate supporting documentation.  Where the
request is made on medical grounds, students must submit a medical
certificate.  The Instructor may require a review of work completed to date
prior to granting an extension.

7.	Assignments received by fax will not be accepted.