Meeting Day and Time: T, R, 2:30-3:45

Course Description and Content			

Functions and practices of product development;
understanding and defining the customer;
researching fashion trends from color and
fabric to silhouette; identifying how and
when to apply trends to targeted customer;
issues of sourcing, practical application
of executing concepts into finished products.

Required Texts and Readings

The Business of Fashion by Burns and Bryant,
1997, Fairchild

Outline Course Requirements

This course is project intensive; all projects
will be pointed toward the final project which
is a line presentation.  Included in the line
presentation will be a color card, pattern
development, silhouette development, competitive
posturing and sourcing proposals.