Communication and Culture | Persuasion
C324 | 1143 | Smith


This course explores the theory and practice of human influence in
American popular culture (e.g., films, television, speeches,
advertisements, architecture, and monuments).  Its overarching goals
are to increase your awareness of persuasive messages in everyday life
and to provide you with the tools necessary to make informed decisions
for ethical action in today's society.  The course is primarily
consumer-oriented, meaning that it focuses on the critique of
persuasive messages using a variety of critical and theoretical
approaches to persuasion. This course continually asks what we are
being asked to do, believe, and value by the texts we encounter
everyday, and how messages are structured to get us to come to those
beliefs and values.