Health, Physical Education and Recreation | Marketing for Leisure Services (3)
R422 | 7042 | Julie S. Knapp


Class Time: 1:25-2:15pm. (MWF) Location - HPER 013



Application of marketing principles to leisure delivery systems,
including procedures for developing marketing plans for recreation
agencies.  Emphasis on organizing and analyzing the marketing process
and planning the marketing mix, including product, price, place, and
promotion.

Required Book List: O'Sullivan, E. L. & Spangler, K.J. (1998).
Experience marketing: Strategies for the new millennium.  State
College, PA: Venture Publishing, Inc.