Health, Physical Education and Recreation | Marketing for Leisure Services (3)
R422 | 7042 | Julie S. Knapp
Class Time: 1:25-2:15pm. (MWF) Location - HPER 013
Application of marketing principles to leisure delivery systems,
including procedures for developing marketing plans for recreation
agencies. Emphasis on organizing and analyzing the marketing process
and planning the marketing mix, including product, price, place, and
Required Book List: O'Sullivan, E. L. & Spangler, K.J. (1998).
Experience marketing: Strategies for the new millennium. State
College, PA: Venture Publishing, Inc.