Health, Physical Education and Recreation | Marketing for Leisure Services (3)
R422 | 7042 | Julie S. Knapp

Class Time: 1:25-2:15pm. (MWF) Location - HPER 013

Application of marketing principles to leisure delivery systems,
including procedures for developing marketing plans for recreation
agencies.  Emphasis on organizing and analyzing the marketing process
and planning the marketing mix, including product, price, place, and

Required Book List: O'Sullivan, E. L. & Spangler, K.J. (1998).
Experience marketing: Strategies for the new millennium.  State
College, PA: Venture Publishing, Inc.