A400 | 0399 | Peebles

Over the last three decades the notion of "Corporate Culture" has been
advanced by business writers and management thinkers who knew little
anthropology; at the same time corporations tried to understand the role
of national and regional cultures in their global expansion and they did
so with little or no understanding of the contributions anthropology might
make to their transnational aspirations. In far too many cases the
corporation and the countries and workers were poorly served by amateur
anthropologists and self-proclaimed ethnographers.  This course will
explore 1) historical and contemporary anthropological approaches to the
concept of culture; 2) exemplary writings on the role of culture in
corporations; 3) the ethnography of contemporary businesses; and 4) the
role of various cultures 1n the operation of trans-national corporations.
The goal of the course is to gain some understanding of just what the
concept of culture and the practice of anthropology can bring to the
leadership and management of businesses throughout the world. Readings
will be drawn from such anthropologists as Leslie White, Alfred Kroeber,
Adam Kuper, Mary Douglas, Clifford Geertz, Susan Wright, Sherry Ortner,
and John van Mannen; such sociologists and organizational theorists as
Geert Hofeseede, Edgar Schein, Charles Hamden-Turner, and Fons Trompenaars;
ethnographies by Laurie Graham, Julian Orr, Diana E. Forsythe, and J. A.
English-Lueck. The works of Martin J. Gannon, especially "Understanding
Global Cultures," will be used as a foundation for the other readings.