Health, Physical Education and Recreation | Marketing for Leisure Services
R522 | 7350 | Julie Knapp
Class Time: 2:30 - 5pm--------Days: Wednesday
> Location_____HPER Room 10
> Description of Course
> Content:__________Application of marketing principles to leisure
> service delivery systems, including procedures for developing
marketing plans for recreation agencies. Emphasis on organizing and
analyzing the marketing process and planning the marketing mix,
including product, price, place, and promotion. For recreation majors
with limited background in marketing.
Required Book List:
To be announced
Summary of Assignments:
Research paper, Marketing plan assignment, etc.