Health, Physical Education and Recreation | Econ and Mkth for Leisure Services
R522 | 7362 | Julie Knapp
Description of Course Content: Application of marketing principles
to leisure service delivery systems, including procedures for
developing marketing plans for recreation related programs. Emphasis
on organizing and analyzing the marketing process and planning the
marketing mix, including product, price, place, and promotion. For
recreation majors with limited background in marketing.
Required Book List: To be determined
Summary of Assignements: Research papers, presentations, marketing
plan presentation and formal document, test.