Health, Physical Education and Recreation | Intro to Resource Development /Fundraising
T101 | 7428 | Margaret (Peg) E. Stice


Additional Info:  Practical information; use of guest speakers from
the local and regional fundraising community; service-learning and
voluntarism encouraged.

Description of Course Content:  Comprehensive overview of the
inportance of philanthropy in our society and on fundraising
techniques and resources useful to future and current nonprofit
professionals, volunteers and donors.  Emphasis on annual campaigns
(including direct mail, special events, telemarketing and online
giving), capital campaigns, major gifts/planned giving, development
services and volunteer/staff roles in mobilizing resources and
addressing community needs.

Requuired Book List:  Conducting a successful Fundraising Program:  A
Comprehensive Guide and Resource (Kent E. Dove, 2001 Jossey-
Bass/Wiley)

Summary of Assignments:  Written and oral assignments will complement
text and text resources (direct mail analysis, practice grant
writing, campaign promotions, cause marketing, prospect research,
etc.)  A resource exploration project is required (preferably a
project relevant to student's volunteer, professional and/or
philanthropic interests).  Additional readings (primarily online
articles) may be assigned to complement text and other books will be
recommended (but not required).  There will also be at least one
local site visit to a nonprofit organization.  Grades will be
determined by attendance, class participation and assignments,
projects and three exams (including the final).