Semester - Fall 2004

Course Code – T340 (11213)

Instructor's Name - Robert Affe

Name of the Course -  Electronic Media Advertising

Course Description -
• Prerequisites – T207
• Requirements the Course May Meet – Telecommunications Industry &
Management area of study
		
• Course Objectives – Survey of the major processes of the
advertising business.

Selected topics include: Organization of Advertising Agencies, Brief
History of Advertising, Consumer Behavior, Media Evaluation, Media
Planning, Support Media, Advertising on the Internet, Advertising
Research, Media Buying.
• Course Format – Lecture & some class discussion
• Grading Procedures – Traditionally 3 Examinations
• Required Texts – Advertising and Integrated Brand Promotion.
O’Guinn. Thomson Publishing, 3rd Ed.
• Meeting times – T,R – 9:30am-10:45am