Fall 2004
T422 Business Applications in Telecommunications
Class number: 25507
Instructor: David Waterman

Prerequisites: T207 or consent of the instructor

Summary of course objectives:
This course is intended to give you a practical understanding of the
competitive strategies of communications firms, primarily the mass
media.

A major part of the class will involve case studies in which you are
asked to propose and discuss strategies for solving actual business
problems. You will also be asked to develop an idea for a new media
enterprise, or to critique the strategy of an existing media startup
firm. There will also be some lecture/discussions about how certain
business functions apply in particular to the communications
industries. The course will necessarily be a selective, not a
comprehensive treatment of business strategies in communications.

Format: medium lecture/discussion, no sections. Business cases will
be developed.

Requirements the course meets: Counts toward the COAS and Dept. of
Telecommunications 300-400 level course requirements; Industry and
management area.

Required texts: Compiled course packet of selected articles and book
chapters.

Meeting times: 1:00pm-2:15pm TR TV 226