Health, Physical Education and Recreation | Marketing for Leisure Services
R422 | 18107 | Ms. Joey Gray


Application of marketing principles to leisure service delivery
systems, including procedures for developing marketing plans for
recreation agencies.  Emphasis on organizing and analyzing the
marketing process and planning the marketing mix, including product,
price, place, and promotion.

Required Book List:

O’Sullivan, E. L. & Spangler, K. J. (1998). Experience marketing:
Strategies for the new millennium.  State College, PA: Venture
Publishing, Inc.

Summary of Assignments:

See Course Syllabus