Health, Physical Education and Recreation | Econ & Marketing Leisure & Tourism
R522 | 18119 | Joseph S. Chen

Description of Course Content:
Providing an overview of the concept of service marketing and its
theoretical underpinnings along with the case studies benchmarking
the model using strategies to augment its market share.

Required Book List:

Summary of Assignments:

Location HP10
Class Times 2:30pm to 5:00pm