Health, Physical Education and Recreation | Econ & Marketing Leisure & Tourism
R522 | 18119 | Joseph S. Chen


Description of Course Content:
Providing an overview of the concept of service marketing and its
theoretical underpinnings along with the case studies benchmarking
the model using strategies to augment its market share.


Required Book List:
TBA

Summary of Assignments:
TBA

Location HP10
Class Times 2:30pm to 5:00pm