Telecommunications | Electronic Media Advertising
T340 | 21442 | Affe, R.
Semester: Fall 2005
Course Code: T340
Class Number: 21442
Instructor: Robert B. Affe
Title: Electronic Media Advertising
Course Prerequisites: T207
Course Objectives: Survey of the major processes of advertising
Selected topics include: organization of ad agencies, brief history
of advertising, consumer behavior, media evaluation, media planning,
internet advertising, outdoor advertising, direct mail advertising.
Course Format: Mostly lecture, with ample time for Q & A.
To see which requirements, in the College of Arts and Sciences, this
course will fulfill consult the College Bulletin at
If you have questions, or need additional help, see your academic
Meeting Times: 11:15am - 12:30pm MW