Telecommunications | Electronic Media Advertising
T340 | 21443 | Affe, R.

Semester:  Fall 2005

Course Code:  T340

Class Number: 21443

Instructor:  Robert B. Affe

Title:  Electronic Media Advertising

Course Prerequisites:  T207

Course Objectives:  Survey of the major processes of advertising
Selected topics include: organization of ad agencies, brief history
of advertising, consumer behavior, media evaluation, media planning,
internet advertising, outdoor advertising, direct mail advertising.

Course Format:  Mostly lecture, with ample time for Q & A.
Occasional videos.

To see which requirements, in the College of Arts and Sciences, this
course will fulfill consult the College Bulletin at
If you have questions, or need additional help, see your academic

Meeting times: 9:30am - 10:45am MW