Telecommunications | Electronic Media Advertising
T340 | 21443 | Affe, R.


Semester:  Fall 2005

Course Code:  T340

Class Number: 21443

Instructor:  Robert B. Affe

Title:  Electronic Media Advertising

Course Prerequisites:  T207

Course Objectives:  Survey of the major processes of advertising
business.
Selected topics include: organization of ad agencies, brief history
of advertising, consumer behavior, media evaluation, media planning,
internet advertising, outdoor advertising, direct mail advertising.

Course Format:  Mostly lecture, with ample time for Q & A.
Occasional videos.

To see which requirements, in the College of Arts and Sciences, this
course will fulfill consult the College Bulletin at
http://www.indiana.edu/~bulletin/iub/coas/index.html.
If you have questions, or need additional help, see your academic
advisor.

Meeting times: 9:30am - 10:45am MW