Telecommunications | Global Media Issues
T413 | 26785 | Deuze, M.


The global media environment is changing - but perhaps not in ways
that we may think. Whether it is participatory journalism,
participatory advertising or participatory economics in specific, or
a participatory media culture in general, people from a wild variety
of disciplines. industries and places from all over the world are
currently talking about the same issue. It all seems to boil down to
what Douglas Rushkoff describes as the emergence of "new
possibilities for collaborative action - networked collectivism and
a society of authorship."

Even more bewildering, these global phenomenona are taking place in
the context of an increasingly 'hyperindividualized' society, where
(quoting Zygmunt Bauman): "the way individual people define
individually their individual problems and try to tackle them
deploying individual skills and resources is the sole
remaining 'public issue' and the sole object of 'public interest'."
Participation and individualization thus go hand in hand -
tendencies that are both embraced and feared by global media
corporations such as News Corp or Viacom.

Although none of this is necessarily new, nor particular to the
World Wide Web, it can be argued that what is currently emerging in
the ways people interact with, give meaning to, and become the media
is amplified and supercharged by the 'superabundance' of information
and communication technologies and the convergence of new media
artifacts, activities and arrangements. In T413 we will discuss and
map this emerging convergence culture in all its manifestations,
meanings and (inter)actions.