Business | BUS M 304 Introduction to Marketing Management: Honors
M304 | ALL | Staff


BUS M 304 Introduction to Marketing Management: Honors (3 cr.) P: BUS-A 100, A
201, A 202, G 202, K 201, L 201, X 104, X 204, X 201, X 220, ECON-E 201, E 370,
ENG-W 131, MATH-M 118, M 119 (all with a grade of C or better), and admission to
the Mitte Business Honors Program. Part of the honors integrative core, along with
F 304, J 304, and P 304. Examines the marketing concepts, strategic planning, marketing
research, and information systems. Covers consumer and organizational buying behavior,
forecasting sales, and market segmentation and position. Also focuses on new product
development process; product lines and brands; pricing strategies; distribution-channel
management; advertising; personal selling; and organizing, evaluating, and controlling
marketing.