Business | BUS M 330 Personal Persuasion Strategies and Customer Relationship Management
M330 | ALL | Staff


BUS M 330 Personal Persuasion Strategies and Customer Relationship Management (3
cr.) P: I-Core. This course is designed to provide insights into the sales profession
by examining the role of persuasive communication and customer relationship management
behaviors, principles, strategies, and actions. It will provide students an opportunity
to plan, practice, and review those verbal behaviors associated with sales call
success in order to persuade others to think differently regarding ideas, opinions,
products, and services.