Business | BUS M 344 Creativity and Communication
M344 | ALL | Staff


BUS M 344 Creativity and Communication (3 cr.) P or C: I-Core. Develops various
creativity and communication skills necessary for marketing careers. Topics include
models of and barriers to creativity and various techniques for stimulating personal
and professional creative skills. In addition, interpersonal, professional, visual
design, and computer skills are developed. Sample assignments include producing
various marketing materials, such as brochures, advertisements, and elaborate communication
packages. In-class activities and examples stimulate interest through hands-on experience.
Unique concluding activities require students to integrate skills acquired into
one final project and/or presentation.