Business | BUS M 370 Integrated Business Core--Marketing Component
M370 | ALL | Staff


BUS M 370 Integrated Business Core--Marketing Component (3 cr.) P: BUS-A 100, A
201, A 202, G 202, K 201, L 201, X 104, X 204, X 201, X 220, ECON-E 201, E 370,
ENG-W 131, MATH-M 118, M 119 (all with a grade of C or better). C: F 370, I 370,
J 370, and P 370. Cross-functional survey of business management. The marketing
component covers marketing planning and decision making examined from firm and consumer
points of view. Topics include the marketing concept and its company-wide implications,
the integration of marketing with other functions, and the role that product, price,
promotion, and distribution play in marketing strategy and implementation. Includes
a cross-functional case done in teams.