Business | BUS M 401 International Marketing
M401 | ALL | Staff


BUS M 401 International Marketing (3 cr.) P or C: M 303 for Kelley School students;
P or C: M 300 for non-business students. Covers world markets, their respective
consumers, and their political/economic marketing environments. Examines the marketing
issues required to meet the product, promotion, price, and distribution demands
of a world market. Though course has a global orientation, issues specific to exporting
are discussed. Counts as one of two courses used to fulfill the International Dimension
requirement.