Health, Physical Education and Recreation | Econ & Marketing Leisure & Tourism
R522 | 18172 | Joseph Chen

Description of course content:
Providing an overview of the concept of service marketing and its
theoretical underpinnings along with the case studies benchmarking the
strategies of augmenting the market share.

Required Book List:
Service Marketing (4 edition) by Zeithaml, Bitner and Gremler

Summary of Assignments: