Telecommunications | Production Management
T330 | 25653 | -25656 Krahnke, S.
Steve Krahnke, Instructor
Course Description: This course will provide an introduction to and
basic training in the management of projects that create television
programs and their ancillary products (such as home video, websites,
etc.) and multimedia such as CD-ROMs and stand-alone websites. We
will expand previous knowledge of media production into the specific
areas of project timelines, budgeting, contracts, rights clearances,
and management in general. We will discuss the role of the manager
in the media production process, the structure and process of media
production, cost analysis, intellectual property, performance
contracts, etc. On occasion we will view television programs in
order to understand how they were created.
Course organization: Four parts, covering:
1. Project management.
2. Production timelines, specifically for the “long-form”
3. Television production budgeting and cashflow management.
4. Intellectual property, rights clearances and production
Course objectives: By the end of this course you should be able to
successfully and consistently do the following:
1. Create and understand production timelines.
2. Create and understand production budgets and cashflows.
3. Assess the rights clearances required for the intended uses of
4. Develop strategies for managing production units.
5. Maintain proper production records.
6. Assess the needs for production and performance contracts.
What this course WILL do: A successful student in this course will
gain an improved understanding of the complexity, cost, commitment
of time and resources, and methods of production management
(specifically for the television documentary,) and for media
production in general. This course will be a good introduction for
those interested in pursuing further study in media production, but
also in entertainment law, contract law, business, theatre and music
production, computer software production, planning weddings and
parties, watching television, playing computer games and/or surfing
What this course WILL NOT do: This course will not teach media
production aesthetics, method, history or design except to
illustrate the relationships among the various partners in the
collaborative production process, and to highlight the
organizational, business and legal issues related to creative
What I expect from you: A student who is to be successful (i.e. get
a better than below average grade) in this course must:
1. work closely with others, and;
2. be able to operate a computer (familiarity with spreadsheet
programs like Microsoft Excel is a plus, although some software
instruction will be provided), and;
3. read and understand English well enough to understand contracts,
etc, (Indiana University supplies some tutoring resources in English
which may be useful to many students), and;
4. participate in class and group sessions, (Media production is a
collaborative process; therefore students must actively participate
in both class sessions and within their groups. Participation
within class means asking questions, discussing my responses, and
proposing alternatives. Participation within groups means taking on
specific responsibilities, leadership in areas of particular skill,
preparation of printed materials, aggressive dissent when
appropriate, and enthusiastic consensus when necessary,) and;
5. meet independently from class for group sessions, and;
6. attend and be on time for every class and/or group session.
Although time will be provided on a semi-weekly basis for group
meetings, students should expect to meet outside of class to discuss
The class will consist of bi-weekly lectures and a lab. Lectures
will be free-form, with discussion strongly encouraged. Labs will be
an opportunity to work on a large project, practice a variety of
project planning and communication techniques, and to ask more
Readings, course materials:
There is one book for this course. Students will either be given
copies of certain materials, or I may suggest certain websites for
review. I may suggest other useful readings, but these will be items
you can copy for yourself from my collection.
1. Media Law for Producers, Philip Miller, publisher Butterworth-
1. Quiz 1: 7.5% of the course grade.
2. Mid-term examination. 20% of the course grade. The mid-term
will focus on the student’s understanding of television program
structure, production timelines, and management in general, and
basic budgeting. Part of the mid-term will be take-home.
3. Quiz 2: 7.5% of the course grade.
4. Complete Project: Students will develop a concept for a 1 hour
television documentary which would be broadcast nationwide.. This
sample project will be used to develop sample timelines, budgets,
contracts, etc. throughout the course, culminating in a “showbook”
which will document all the important elements of the production.
20% of course grade.
5. Mini Quiz 3: 5% of course grade.
6. Final examination: 30% of course grade.
7. Attendance and participation: 10% of course grade. I will take
attendance and make note of tardiness.