Telecommunications | Electronic Media Advertising
T340 | 21130 | Affe, R.
Course Code: T340
Course Title: Electronic Media Advertising
Class Number: 21130
Course Prerequisites: C- grade or better in T207
Course Description: Survey of the major processes of advertising
Selected topics include: organization of ad agencies, brief history
of advertising, consumer behavior, media evaluation, media planning,
internet advertising, outdoor advertising, copywriting, direct mail
Course Format: Mostly lecture---with ample time for Q & A---
supplemented with occasional multi-media.
To see which requirements, in the College of Arts and Sciences, this
course will fulfill consult the College Bulletin at
If you have questions, or need additional help, see your academic
Meeting Times: T, R 9.30 – 10.45