Telecommunications | Electronic Media Advertising
T340 | 21130 | Affe, R.


Course Code: T340

Course Title: Electronic Media Advertising

Class Number: 21130

Course Prerequisites:  C- grade or better in T207

Course Description:  Survey of the major processes of advertising
business.

Selected topics include: organization of ad agencies, brief history
of advertising, consumer behavior, media evaluation, media planning,
internet advertising, outdoor advertising, copywriting, direct mail
advertising.

Course Format:  Mostly lecture---with ample time for Q & A---
supplemented with occasional multi-media.

To see which requirements, in the College of Arts and Sciences, this
course will fulfill consult the College Bulletin at
http://www.indiana.edu/~bulletin/iub/coas/index.html.
If you have questions, or need additional help, see your academic
advisor.

Meeting Times:  T, R 9.30  10.45