BUS J 370 Integrated Business Core-Strategic Management Component (3 cr.) .) P:
BUS-A 100, A 201, A 202, G 202, K 201, L 201, X 104, X 204, X 201, X 220, ECON-E
201, E 370, ENG-W 131, MATH-M 118, M 119 (all with a grade of C or better). C: F
370, I 370, M 370, and P 370. Cross-functional survey of business management. The
strategy component is concerned with the roles and tasks of firm’s top managers
(i.e., strategic decision makers). Designed to provide an appreciation for the total
firm perspective and the means by which firms create and sustain competitive advantage
in today’s increasingly challenging and complex business environment (domestic and
global). Strategic management of the firm involves diagnosing the firm’s current
situation and developing realistic solutions to the strategic and organizational
problems that confront top managers. A desired outcome of this course is an enhanced
appreciation for the complexities of managing a formal organization. The primary
objective is to help develop analytical skills for identifying key strategic issues
and formulating appropriate strategies given a firm’s situation. The course will
provide exposure to the theories, concepts, and techniques of strategic management
through the text, readings, illustrative cases, and video vignettes. Includes a
cross-functional case done in teams.