Communication and Culture | Global Villages (Topic: Television: Local and Global Perspectives)
C413 | 26559 | Rivero, Y.

TuTh, 11:15 AM-12:30 PM, Location: TBA

Fulfills COLL S&H Requirement

Instructor: Yeidy Rivero
Office: Mottier Hall 207
Phone: 856-3153

Among other things, television has been categorized in the U.S.
public sphere as “a wasteland,” as “trash culture,” and as a medium
that promotes either capitalism/consumption or cultural, political,
and social negotiations.  On the other hand, in many countries
around the world, although TV was first used as an avenue for
education and as a space where national cultures were represented,
there have been industrial and textual transformations where the
global permeates the ‘local.’  Thus, TV (outside the U.S.) has been
constructed as a medium that promotes Americanization to the
detriment of national cultures or as a location where audiences
mediate dominant and alternative ideological discourses.

In this course we will explore television as a medium that
rearticulates dominant and vernacular cultures and as a
technological/cultural/commercial artifact that attracts a variety
of local and global audiences.  Drawing from various theoretical
approaches (i.e., cultural imperialism, indigenization, cultural
proximity, and globalization), we will examine television
production, texts, and audience reception in order to understand the
complexities of one of the most popular media of our time.

Course Requirements:

1.) Exams (60%):  There will be three scheduled exams in this
course. The exams will be based on class readings and lectures and
will be comprised of essay questions and short answer questions.

2.) Research Paper (20%):  I will provide specific guidelines for
the paper.  Each student will give a 7-10 minute presentation based
on his/her research paper.

3.) Class Participation (20%):  Each student will turn in a one-page
summary of the articles which have an S next to the citation.  Each
one-page summary is due at the end of class.  In addition, students
are expected to attend class, to be on time, to participate in
discussion having read assigned texts in advance, and to turn in
written papers when scheduled.

Readings:  Assigned readings will include work by Milly Buonanno,
Herman Gray, Edward Herman, Purnima Mankekar, Jesús Martín Barbero,
Robert McChesney, Herbert Schiller, and Joseph Straubhaar.