Business | BUS J306 Strategic Management and Leadership
J306 | ALL | Staff


BUS J306 Strategic Management and Leadership (3 cr.) P: Junior standing. Concerned
with the roles and tasks of a firmís top managers. This course is designed to provide
an appreciation for the total firm perspective, the role of the general manager,
and the means by which firms create and sustain competitive advantage. Strategic
management of a firm involves diagnosing the firmís current competitive situation
and effectively responding to complex, real-world organizational problems. This
course focuses on multiple organizational contexts, spanning a range from the entrepreneurial
firm to the large, established organization. Students cannot receive credit for
both J 370 and J 306.