Business | BUS M300 Introduction to Marketing
M300 | ALL | Staff


BUS M300 Introduction to Marketing (3 cr.) P or C: A 200, A 201, or A 202. Not
open to business students. Offered for students with a formal minor in business
who may be majoring in apparel merchandising and interior design, journalism, telecommunications,
or sports marketing and management. Examination of the market economy and marketing
institutions in the United States. Decision-making and planning from the managerís
point of view and impact of marketing actions from consumerís point of view. No
credit toward a degree in business.