Business | BUS M303 Marketing Research
M303 | ALL | Staff

BUS M303 Marketing Research (3 cr.) P: I-Core and P or C: M 342 and M 343 for
marketing majors; P: M 370 for business students not majoring in marketing; and
P: M 300 or equivalent and either ECON-E 370 or PSY or MATH-K 300 for non-business
students. Focuses on the role of research in marketing decision making. Topics include
defining research objectives, syndicated and secondary data sources of marketing
information, exploratory research methods, survey research design, experimental
design, and data analysis.