Business | BUS M342 Management, Analysis, and Display of Marketing Data
M342 | ALL | Staff
BUS M342 Management, Analysis, and Display of Marketing Data (1.5 cr.) P or C:
I-Core; C: M 343; restricted to students in the marketing major. Develops skills
needed to manage, evaluate, analyze, and display marketing data. Topics include
data coding, data analysis using statistical software, attitude measurement and
scaling, graphic display of data, data-driven market segmentation, and competitor
analysis. This course is available the First eight-weeks of classes.