Business | BUS M405 Buyer Behavior
M405 | ALL | Staff


BUS M405 Buyer Behavior (3 cr.) P or C: M 303 for Kelley School students; P or
C: M 300 for non-business students. Description and explanation of consumer behavior
in retail markets. Topics include demographic, socioeconomic, psychographic, attitudinal,
and group influences on consumer decision making. Applications to promotion, product
design, distribution, pricing, and segmentation strategies.