Communication and Culture | Advertising and Consumer Culture
C315 | 15318 | Anderson, C.


TuTh, 9:30 AM-10:45 AM, TE F258

Fulfills College S&H Requirement
A portion of this class reserved for majors

Instructor: Christopher Anderson
E-Mail: anderso@indiana.edu
Office: 800 E. 3rd St.  room 209
Phone: 855-5914

The goal of this course is to make us more aware of how advertising
operates in society and how we live within consumer culture. What
are the goals of the advertising industry? What information, ideas,
and values are communicated in advertising? What role does
advertising play in television, movies, and magazines? How do
manufacturers and retailers create brand-name products, and why do
we care about these brands?  What do advertisers know about
consumers? Are we, as consumers, manipulated by advertising or do we
make independent decisions about what to purchase?  Is it possible
to live in the modern world without adopting the values of consumer
culture? Is it possible to resist the constant messages that tell
us: "You are what you buy?" Should we maintain certain spaces in
society that are free of advertising and commercial messages?

Grades will be based on a combination of short papers and exams.