Communication and Culture | Global Villages (Topic: Television and Global Perspectives)
C413 | 16615 | Rivero, Y.
MW, 2:30 PM-3:45 PM, C2 100
Fulfills College S&H Requirement
Instructor: Yeidy Rivero
Office: 800 E. 3rd St. – room 229
Course Description: Among other things television has been
categorized in the U.S. public sphere as ‘a wasteland,’ as ‘trash
culture’ and as a medium that promotes either capitalism/consumption
or cultural, political, and social ‘negotiations.’ On the other
hand, in many countries around the world, although TV was first used
as an avenue for education and as a space where national cultures
were represented, there have been numerous industrial and textual
transformations in which the ‘global’ has permeated the ‘local.’
Thus, TV (outside the U.S.) has been constructed as a medium that
promotes ‘Americanization,’ as a detriment to ‘national cultures,’
or as a location where audiences mediate dominant and alternative
In this course we will explore ‘television’ as a medium that
rearticulates dominant and vernacular cultures and as a
technological/cultural/commercial artifact that attracts a variety
of ‘local’ and ‘global’ audiences. Drawing from various theoretical
approaches (i.e., cultural imperialism, indigenization, multiple
proximities, globalization, media capitals), we will examine
television’s production, texts, and reception in order to understand
the complexities of one of the most popular media of our time.
1) Quizzes (50%): There will be three scheduled quizzes in
this course. The quizzes will be based on class readings and
lectures. Each quiz will be comprised of short answer and essay
2) Research Paper (25%): 6 to 8 pages. I will provide specific
guidelines for the paper.
3) Class Participation (25%): Beginning with week 2, each
student will turn in a one-page summary of the articles that have an
S next to the citation. Each one-page summary is due at the end of
class. In addition, students are expected to attend class, to be on
time, to participate in discussion having read assigned texts in
advance, and to turn in written papers when scheduled. Up to 3
points per summary and up to 10 points for participation.
Readings: All readings are available through electronic reserve.