Honors | Honors Marketing Management (BUS)
M304 | 15498 | Shibo Lin

TuTh 4:00-5:15pm

BUS M 304 Introduction to Marketing Management: Honors (3 cr.) P:
BUS-A 100, A 201, A 202, G 202, K 201, L 201, X 104, X 204, X 201, X
220, ECON-E 201, E 370, ENG-W 131, MATH-M 118, M 119 (all with a
grade of C or better), and admission to the Mitte Business Honors
Program. Part of the honors integrative core, along with F 304, J
304, and P 304. Examines the marketing concepts, strategic planning,
marketing research, and information systems. Covers consumer and
organizational buying behavior, forecasting sales, and market
segmentation and position. Also focuses on new product
development process; product lines and brands; pricing strategies;
distribution-channel management; advertising; personal selling; and
organizing, evaluating, and controlling marketing.