*Required A354 course for BS in Arts Management Degree

This course is intended to introduce students to the essentials of
arts marketing: how non-profit organizations and consumers of the
arts behave and what strategies and methods marketers can use to
successfully operate in today’s dynamic environment. Throughout the
semester we will examine such topics as the marketing process for
product-centered cultural enterprises, collection and use of
marketing information, target marketing and positioning.

The primary goal of this course is to ensure that at the end of this
experience you will have the tools necessary to integrate marketing
concepts and terminology in a variety of arts administrative courses
and/or organizational situations. To aid in this goal, you will
apply arts marketing principles through class discussion, teamwork,
and learning exercises.